In­nova Show­cases Updated Pack­ag­ing on Holis­tic Pal­let Dis­play

Point of Purchase - - INTERNATIONAL POP NEWS -

Just as di­eti­cians rec­om­mend fol­low­ing the U.S. Depart­ment of Agri­cul­ture food pyra­mid for our own di­etary needs, In­nova ap­plies this same prin­ci­ple when cre­at­ing foods for our an­i­mal friends. Launched in 1993, this phi­los­o­phy con­tin­ues to guide In­nova’s for­mula de­vel­op­ment to this day. How does it work? In­nova pet prod­ucts com­bine in­gre­di­ents from all five food groups to en­sure a truly holis­tic meal. In­gre­di­ents like pro­tein-rich chicken, tur­key and beef, cal­cium-packed cottage cheese, and whole­some fruits, veg­eta­bles and grains - all pro­vid­ing the es­sen­tial vi­ta­mins and min­er­als your pet’s life­style de­mands at ev­ery life stage. To sup­port in-store pro­mo­tional ac­tiv­ity, In­nova de­vel­oped a pal­let dis­play for pet food re­tail­ers which clev­erly aligns with the brands holis­tic philoso­phies. De­signed to mer­chan­dise canned and bagged prod­ucts, the dis­play of­fers equal billing to both dog and cat food prod­uct lines. Strik­ing a nat­u­ral bal­ance, the graphic de­sign ap­proach con­sist­ing of fresh veg­etable im­ages and aged barn-board sid­ing cap­ture the whole­some qual­i­ties that go into all of In­nova’s prod­ucts. New Pack­ag­ing - In­nova cre­ated aware­ness for their re­des­gined pack­ag­ing by in­cor­po­rat­ing 2 com­par­i­son charts ad­ja­cent to both pet mer­chan­dis­ing ar­eas. These charts, one for dogs and the other for cats, have be­fore and af­ter prod­uct pack­ag­ing im­ages that men­tion the im­proved for­mu­las and of­fer visual aide to en­sure that shop­pers can read­ily lo­cate their pets’ favourite prod­ucts at re­tail. All In­nova for­mu­las are made at their own plant in Fre­mont Ne­braska where they uti­lize an out­stand­ing test­ing and qual­ity con­trol pro­gram that con­sists of over 100 checks con­ducted throughout the In­nova man­u­fac­tur­ing process

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