In­ter­na­tional POP News

Point of Purchase - - CONTENTS -

For re­tail gi­ant Wal­mart, pri­vate la­bel plays a key role in gen­er­at­ing scale and a bal­ance be­tween cus­tomiza­tion and ef­fi­ciency. Case in point, Wal­mart’s ex­pan­sive Great Value line of na­tional brand equiv­a­lent gro­cery prod­ucts has un­der­gone a ma­jor repack­ag­ing and re­for­mu­la­tion pro­gram since 2009 and now in­cludes more than 5,000 items. Other strate­gi­cally bal­anced house brands that influence con­sumer pur­chases in­clude Equate, Ge­orge, Sim­ply Ba­sic, Main­stays and Home Trends which can be found in a num­ber of Wal­mart stores around the globe. With re­cent ef­forts to sup­port the Equate prod­uct line, Wal­mart is ag­gres­sively mar­ket­ing their core prom­ise of sav­ing peo­ple money so they can live bet­ter by cre­at­ing more on-shelf aware­ness for this house brand as shown in these pho­tos. The qual­ity of the dis­plays have been en­hanced to be on par with na­tion­ally branded prod­ucts. To view the en­tire col­lec­tion of dis­plays look up: http://www.po­pon.net/wal­mart-pri­vate­la­bel-equate-brands-en­hance-on-shelf­p­res­ence.asp

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