It’sthat time of the year when excellence is honoured with prestigious awards as POPAI (Point Of Purchase Advertising International) India gears up for its third edition of OMA (Outstanding Marketing at retail Achievements) Awards which will be held on 21st February 2013 at Bombay Exhibition centre Mumbai under the aegis of In-Store Asia. This year the ceremony is touted to be on a much grander scale. The categories have expanded and so is the expected number of entrants. The most innovative and the most effective In-store retail displays will be recognised as they compete and fight for this coveted title.
Globally recognized by the POP industry, POPAI India’s OMA awards will bring together the Brand Marketers, Retailers, Design firms, advertising agencies and the marketing industry. In total there will be 15 categories as compared to last year when there were only 10 categories, and they will be covering all aspects of the retail marketing industry. The major change this year is that all the categories are classified in to 1) Modern Trade & 2) Traditional Trade. This classification will provide an opportunity to showcase creativity and recognition for the efforts on the industry platform. The general category covers all brands while a special category covers all innovation. A new sub category is introduced in the special category, known as ‘Best Retail Activation’ which will cover all the multi element campaigns, promotions and activations. The FMCG category is further classified in to four categories as 1) Food & Beverages; 2) Health Care & Personal Care; 3) Home Care; 4) Alcoholic Beverages, Tobacco & allied products, as per the industry requirement since POP plays a major role here. Each division will be awarded in each category with: 1 Gold, 1 Silver and 1 Merit. Further there will be a ‘Display of the Year’ award which will be chosen out of the Gold winners (not by entry). The OMA Award jury panel comprises brand marketers, retailers, shopper insights professionals and POP designers. The first phase of the judging has been completed online. Judges will evaluate contest entries using submitted images and Fact Card information (description). The second phase of judging is completed on the POPAI India show floor. All the shortlisted entries (by online judging) are displayed on the show floor and judges will evaluate these displayed entries for final result. The Last date for sending entries is 20th December, 2012