Philips launches light lounge in Hyderabad
Philips Lighting India recently announced the launch of its third light lounge and second LightStudio in Hyderabad. The light lounge spread across an area of 900 sq. ft. at M.G Road, Secunderabad, is an experience zone which gives customers a ‘see, touch and feel’ experience of a diverse range of world-class home decorative lighting concepts from Philips. Located in the same facility, the LightStudio, with an additional area of 500 sq. ft., showcases conventional and LED lights and fixtures that can help offices, factories and retail outlets transform ambiences and reduce their costs. Philips says that the company is buoyant about its plans to consolidate its retail presence in Andhra Pradesh and will launch more light lounges and Light Shoppes (shop-in-shops) in 2014. Speaking on the inauguration, Mr Krishna Kumar – CEO, Philips India said, “Lighting is a key business division of Philips and we remain committed to expanding the business with retail presence across all important cities in India. Our focus has been to develop locally relevant products for which we recently expanded the capacity at the Philips Lighting Innovation Centre (PLIC) in Noida.” With an investment of US$ 15 mn from 201113, the PLIC will innovate more relevant and energy and cost effective products to meet the demands of India’s fast growing market. As a strong proof point of the importance of local innovation, the PLIC has developed more than 150 LED-based lighting products and solutions in the last two years.
“At Philips, we are well positioned to support the market with products that feature international quality combined with local consumer insights. With the launch of our third light lounge and second LightStudio in Hyderabad, we reaffirm our commitment to the markets of southern India. The light lounge and LightStudio will offer consumers the complete range of home decorative lighting and professional lighting solutions under one roof,” Nirupam Sahay, President, Philips Lighting India opined.