LEDs and Light­ing

Says Anirudh Ka­jaria - Busi­ness Head, Cen­tury LED in an in­ter­view with Mon­ica Chaturvedi Charna...

Power Watch India - - CONTENTS -

LED has been the most dis­rup­tive change so far, says Anirudh Ka­jaria - Busi­ness Head, Cen­tu­ryLED.

Your com­ments on the growth of the LED mar­ket in view of the falling prices.

We are in­spired by the ‘Make in In­dia’ ini­tia­tive. Also, the gov­ern­ment is spend­ing on en­ergy ef­fi­ciency ini­tia­tives through En­ergy Ef­fi­ciency Ser­vices Ltd (EESL), util­i­ties and PSUs. The street light­ing project under the ESCO model is the high­est growth sec­tor. Street light­ing ap­pli­ca­tion ac­counts for ma­jor­ity of the mar­ket rev­enue in the In­dian LED light­ing mar­ket. Add to this the growth in in­fra­struc­ture – hous­ing, high­ways, met­ros and mu­nic­i­pal­i­ties that will fur­ther boost the LED sec­tor.

The gov­ern­ment has en­abled mass con­sump­tion of LEDs through spread­ing aware­ness as well as en­abling price cuts. In­dia’s LED mar­ket is fore­cast to reach $1,457.8 mil­lion by 2019, at a CAGR of 35.9%, dur­ing 2014-19. The gov­ern­ment’s ini­tia­tive to re­place in­can­des­cent bulbs with LED bulbs, and de­clin­ing mar­ket prices are the fac­tors driv­ing the growth of LED light­ing in In­dia.

What is the share of LED chip man­u­fac­tur­ing busi­ness in In­dia? How de­pen­dent are we on im­ports?

In­dia wit­nessed growth in the LED sec­tor last year. How­ever, we are al­most to­tally de­pen­dent on im­ports for LED chips, and im­ports are still in ex­cess of about 75%. Hav­ing said this, things could change

The gov­ern­ment has en­abled mass con­sump­tion of LEDs through spread­ing aware­ness as well as en­abling price cuts. In­dia’s LED mar­ket is fore­cast to reach $ 1,457.8 mil­lion by 2019, at a CAGR of 35.9%, dur­ing 2014- 19. The gov­ern­ment’s ini­tia­tive to re­place in­can­des­cent bulbs with LED bulbs, and de­clin­ing mar­ket prices are the fac­tors driv­ing the growth of LED light­ing in In­dia.

very soon with the in­crease in sales and im­port duty go­ing up. In­dia has a huge op­por­tu­nity to build ca­pac­ity for chip man­u­fac­tur­ing.

Has LED tech­nol­ogy re­ally been the ‘game changer’ that it was touted to be? Your com­ments?

LED has been the most dis­rup­tive change so far in the his­tory of light­ing in­dus­try. The LED light­ing busi­ness is grow­ing sig­nif­i­cantly and is ex­pected to reach $1.3 billion by 2018. It is touted to cap­ture over 50% of the light­ing mar­ket in the coun­try. By 2018, the de­mand for LED lights from gov­ern­ment or cen­tral bodies will be around 40% and the de­mand from the in­dus­tries will be 60%. The de­mand from res­i­den­tial, com­mer­cial and au­to­mo­tive sec­tions are also ex­pected to rise.

There are sev­eral fac­tors con­tribut­ing to the rise in de­mand. These are:

Flour­ish­ing real es­tate sec­tor

More in­vest­ment in green build­ings Manda­tory en­ergy ef­fi­ciency reg­u­la­tions for new build­ings and fa­cil­i­ties

Gov­ern­ment in­cen­tives are also pro­vid­ing a big push

De­mand from health­care, re­tail, hos­pi­tal­ity, IT & ITes, LED street light­ing projects

De­mand from in­sti­tu­tions, res­i­den­tial colonies and ex­port mar­ket

De­mand from in­dus­trial and cor­po­rate houses

What is unique about the Magik range of LED light­ing that Cen­tu­ryLED is of­fer­ing?

Magik is unique to the light­ing in­dus­try in var­i­ous ways. Each prod­uct in the Magik LED range has been care­fully crafted and de­signed to cater to the cus­tomer’s needs. The range has been spe­cially cre­ated for mod­ern homes and com­mer­cial spa­ces. It of­fers world class LED prod­ucts at af­ford­able prices to the In­dian con­sumer and is in­spired by the gov­ern­ment’s ‘Make in In­dia’ pro­gramme. The range comes with 2 years un­con­di­tional re­place­ment war­ranty.

Kindly tell us about the man­u­fac­tur­ing units and where are these lo­cated?

Our man­u­fac­tur­ing unit is lo­cated in Howrah, West Ben­gal, and it is a 60,000 sq ft fa­cil­ity wherein, we man­u­fac­ture driv­ers, printed cir­cuit boards and assem­ble bulbs, street lights and flood­lights. An au­to­mated SMT sec­tion pre­pares all the LED units and elec­tronic driv­ers. Then, semi-au­to­mated assem­bly lines in the plant pro­duce high qual­ity bulbs, bat­tens, tubes, street lights, pan­els and down-lights. To pro­vide a sense of con­sis­tency across all of our prod­ucts, we in­cor­po­rate strict man­u­fac­tur­ing dis­ci­pline into the pro­duc­tion pro­cesses, thus lead­ing to fewer faults and vari­a­tions.

Do you have any tech­nol­ogy part­ners and what is your in­vest­ment in R&D?

We cur­rently do not have any tech­nol­ogy part­ner, and our in­vest­ment in R&D is more than Rs 10 crore. Our R&D en­gi­neers se­lect LEDs that de­liver high lu­men and colour ac­cu­racy from spe­cific lots or ‘bins’. These are as­sem­bled in­side spe­cially de­signed hous­ings which help in proper heat dis­si­pa­tion. The elec­tronic driver is de­signed to with­stand the harsh In­dian elec­tri­cal volt­age vari­a­tions. Fi­nally, each prod­uct is tested on our in-house Go­neo photo me­ter to en­sure the right light out­put. Magik prod­ucts use LEDs from only se­lected LED bins, in or­der to de­liver high-ef­fi­ciency prod­ucts as LED com­po­nents vary from each other in terms of ren­di­tion of colour, for­ward volt­age and flux even within the same pro­duc­tion batch.

Kindly elu­ci­date on the stan­dards and rating sys­tems for qual­ity check of LEDs that are cur­rently ex­ist­ing in In­dia?

The stan­dards are de­fined by the Bu­reau of In­dian Stan­dards (BIS) and IS 16101, 1602, 1603 1604 1605 cover gen­eral light­ing pur­poses and safety and elec­tri­cal pa­ram­e­ters. IS 1607 and IS 1608 cover lu­mi­naires and photo bi­o­log­i­cal safety for lamps and sys­tems.

EESL through its in­no­va­tive pro­gramme has been able to pro­vide LED bulbs at ex­tremely low prices to con­sumers. Do you have any plans of par­tic­i­pat­ing in the ten­der process of EESL?

EESL is do­ing a pi­o­neer­ing job of pro­vid­ing LED bulbs at a low cost, which is help­ing the mar­ket grow ex­po­nen­tially. We would def­i­nitely par­tic­i­pate in these ten­ders in the near fu­ture.

We are in­spired by the ‘ Make in In­dia’ ini­tia­tive. Also, the gov­ern­ment is spend­ing on en­ergy ef­fi­ciency ini­tia­tives through En­ergy Ef­fi­ciency Ser­vices Ltd ( EESL), util­i­ties and PSUs. The street light­ing project under the ESCO model is the high­est growth sec­tor. Street light­ing ap­pli­ca­tion ac­counts for ma­jor­ity of the mar­ket rev­enue in the In­dian LED light­ing mar­ket. Add to this the growth in in­fra­struc­ture – hous­ing, high­ways, met­ros and mu­nic­i­pal­i­ties that will fur­ther boost the LED sec­tor.

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