WATER CONSUMPTION INSIGHTS
According to Asian Development Bank’s forecast, by 2030, India will have a water deficit of 50 per cent. Research also shows that 7 out of 10 people don’t finish their glass of water, which then goes to waste. Livpure was keen to draw attention to this hard reality in a simple and effective manner. Although, there have been very powerful campaigns to spread awareness about water conservation, very few offered practical and doable solutions. With #Cuttingpaani campaign, Livepure has highlighted the significance of drinking water judiciously. With digital, emerging as a favored medium of communication, the brand intends to go all out and spread the message far and wide.