Progressive Grocer (India) - - Brand Campaign -

Ac­cord­ing to Asian Development Bank’s fore­cast, by 2030, In­dia will have a wa­ter deficit of 50 per cent. Re­search also shows that 7 out of 10 peo­ple don’t fin­ish their glass of wa­ter, which then goes to waste. Livpure was keen to draw at­ten­tion to this hard re­al­ity in a sim­ple and ef­fec­tive man­ner. Al­though, there have been very pow­er­ful cam­paigns to spread aware­ness about wa­ter con­ser­va­tion, very few of­fered prac­ti­cal and doable so­lu­tions. With #Cut­ting­paani cam­paign, Livepure has high­lighted the sig­nif­i­cance of drink­ing wa­ter ju­di­ciously. With dig­i­tal, emerg­ing as a fa­vored medium of com­mu­ni­ca­tion, the brand in­tends to go all out and spread the mes­sage far and wide.

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