Sips and drinks to chill and re­lax

Progressive Grocer (India) - - Contents -

With more and more In­di­ans open to the idea of try­ing out newer and dif­fer­ent fla­vors, it is a good time for bev­er­age com­pa­nies to launch new prod­ucts and vari­ants. Pack­aged beverages are gain­ing trac­tion with In­dian con­sumers who are now fre­quently reach­ing for prod­ucts that re­flect the core con­sumer trends dom­i­nat­ing the mar­ket: taste, func­tion­al­ity, added vi­ta­mins, pro­teins and min­er­als, as well as unique blends that con­sumers might not ex­per­i­ment with on their own.

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