Warm­ing up to the new fresh

Progressive Grocer (India) - - Editor’s Note -

The frozen foods mar­ket in In­dia has been clock­ing a dou­ble digit growth in re­cent years and this pace of growth is likely to con­tinue in the fu­ture. Though the in­fras­truc­tural lim­i­ta­tion of cold chain poses a for­mi­da­ble chal­lenge in an al­ready space-starved re­tail place, the change in our life­style, work en­vi­ron­ment and food habits are act­ing as driv­ers for push­ing the ac­cep­tance and de­mand for frozen foods. Frozen foods pro­vide a great deal of con­ve­nience in to­day’s hec­tic pace of life.

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