How to make your business click

Progressive Grocer (India) - - Contents - By Vi­jay Singh Sokhi

Peo­ple al­ways ask me: what is the se­cret in­gre­di­ent for suc­cess of a business? The an­swer that I give them is pa­tience. As easy as it may seem, the re­al­ity is that pa­tience is a very dif­fi­cult trait to pos­sess. As some­one who has a well-nu­anced un­der­stand­ing of the nit­tygritty of do­ing business, I of­ten come across peo­ple who ex­pect me to some­how wave a mag­i­cal wand and solve all their business re­lated prob­lems and dif­fi­cul­ties in a jiffy.

But that’s not how things work. Today, the term ‘smart work’ is much in vogue and be­come a trend. The next-gen en­tre­pre­neur wants to work smart. They want ev­ery­thing at the click of a but­ton. The con­cept of hard work seems to be go­ing out of fash­ion. What they don’t un­der­stand is there is no short­cut to suc­cess. You have to work and slog hard to achieve business suc­cess and there is no es­cap­ing it. When we launch a new business, the path ahead is not only full of chal­lenges but also long and ar­du­ous. Only a few man­age to suc­cess­fully ne­go­ti­ate the pit­falls along the way.

It is one thing to launch a business and a dif­fer­ent thing to turn it into a suc­cess­ful ven­ture. No won­der that we hear about so many new com­pa­nies be­ing launched but only a hand­ful of them man­age to break out and suc­ceed. I make it a point to speak highly about cus­tomer ac­qui­si­tion when­ever I con­sult. Most of the peo­ple whom I meet don’t un­der­stand this. All that they are both­ered about is how to gen­er­ate sales. A new business that is built on just sales is bound to fail. Only those busi­nesses that are built on the pil­lars of cus­tomer de­mand will sur­vive and flour­ish. Most new busi­nesses want to build up their sales be­cause they are look­ing for in­vestors.

Such an ap­proach is clearly mis­placed. If I may clear a mis­con­cep­tion here, in­vestors have never in­vested in prod­ucts or sales. They have al­ways in­vested in peo­ple. If the in­vestor knows that the per­son who is han­dling the business has the abil­ity to walk that ex­tra mile and to cre­ate suc­cess, he will in­vest even if the plan is in­cor­rect. He will give all the help that is needed to cor­rect the plan.

Build­ing a brand is just like nur­tur­ing a baby. Par­ents need to start tak­ing care of the new-born from the day she is con­ceived. A lot of in­vest­ment goes into en­sur­ing that ev­ery­thing works to a plan and the ef­forts bear good re­sults. A lot of trails and tests have to be run be­fore the launch of any new business. Just like in the case of a baby, the tests are ex­pen­sive and you can­not be sure of the even­tual out­come. The same holds true with any new business. You don’t know what will hap­pen but you have to do all that is within your hands to en­sure a good out­come. Ex­perts like us can act as a cat­a­lyst for your business by help­ing you to fine-tune pro­cesses.

Sharp Con­sult­ing and Im­ple­ment­ing Com­pany (SCICO) brings to the ta­ble some­thing that very few peo­ple do – con­sult and im­ple­ment. We bring to a business the same love and care that par­ents bring to their own child. We not only make the business plan for you but also help you im­ple­ment it. We are try­ing to bridge the gap be­tween con­sult­ing and im­ple­ment­ing that has ex­isted for a very long time. SCICO has con­sulted and im­ple­mented plans for sev­eral se­lect com­pa­nies in the past. Cur­rently, we are spear­head­ing the launch of two new busi­nesses. One of them is al­ready in ac­tion and the plans are be­ing laid out for the other.

It is one thing to launch a business and a dif­fer­ent thing to turn it into a suc­cess­ful ven­ture. No won­der that we hear about so many new com­pa­nies be­ing launched but only a hand­ful of them man­age to break out and suc­ceed. — Vi­jay Singh Sokhi Founder and Di­rec­tor, SCICO

Vi­jay Singh Sokhi, Founder and Di­rec­tor SCICO, has worked with sev­eral well es­tab­lished brands.

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