Ed­i­tor’s Note

Progressive Grocer (India) - - Editor’s Note - Amitabh Taneja Ed­i­tor-in-chief

Whether you’re a sup­plier or a re­tailer, we all face the same chal­lenge today: How do I achieve suc­cess in a fiercely com­pet­i­tive business en­vi­ron­ment where it is be­com­ing in­creas­ingly chal­leng­ing to reach con­sumers im­mersed in a world of choice and dif­fer­en­ti­a­tion?

One key to driv­ing suc­cess in any kind of en­vi­ron­ment is innovation. With com­pe­ti­tion in the F&G space heat­ing up in the past few years, brands and re­tail­ers have been com­ing up with new ideas and propo­si­tions to stay ahead of the curve. They un­der­stand that to sur­vive and thrive in today’s cut­throat mar­ket, com­pa­nies need to em­brace innovation ap­proaches for truly un­lock­ing and op­ti­miz­ing the growth po­ten­tial of ev­ery prod­uct they launch.

But, while many com­pa­nies swear to have made innovation a part of their over­all strat­egy, very few have been able to suc­cess­fully de­liver on the promise of true innovation. In this is­sue of the magazine, our story Break­ing the Mold: With Force and Fan­fare (page 48), looks at a range of ex­em­plary food prod­ucts that re­flect in­ven­tive think­ing in com­ing up with as-yet-un­thought-of con­cepts and suc­cess­fully mor­ph­ing them into prod­ucts of high qual­ity stan­dards and con­sumer main­stays.

In se­lect­ing th­ese prod­ucts, we came across sev­eral ar­eas of op­por­tu­nity for innovation: in ar­eas such as health and well­ness, meet­ing the needs of vary­ing de­mo­graph­ics, and tap­ping into the mar­kets for min­i­mally pro­cessed foods. Turn the pages and read how savvy com­pa­nies and re­tail­ers are heed­ing con­sumers’ de­mands and post­ing im­pres­sive growth.

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