Kwal­ity launches break­fast ce­re­als

Progressive Grocer (India) - - Market Update -

Kwal­ity, one of the lead­ing man­u­fac­tur­ers of masalas and in­stant mixes from the house of Pa­gariya Food Prod­uct Pvt. Ltd., an­nounced the launch of its wide range of healthy and de­li­cious break­fast ce­re­als. The range is di­vided into three cat­e­gories based on tar­get age group. The adult range has vari­ants such as corn flakes, al­mond honey and straw­berry. Un­der the health range, ce­re­als in­clude ragi flakes, muesli crunchy, muesli mixed fruit, oats and white por­ridge. For chil­dren, they have a spe­cial as­sort­ment con­sist­ing of choco flakes, choco fills, straw­berry fills, vanilla fills and fruit rings. Each of th­ese is a com­bi­na­tion of grains like wheat, ragi and oats and has been spe­cially cre­ated keep­ing in mind the In­dian palate. By in­tro­du­ing ad­di­tional smaller packs of Rs. 5 and Rs. 10, the com­pany is also tar­get­ing semi-ur­ban and ru­ral mar­kets. The range is avail­able at all big su­per­mar­kets such as Big Bazaar, D-mart, Metro, Spar etc. Al­ter­na­tively, it is also avail­able at lead­ing on­line stores like Ama­zon, Big­bas­ket and Flip­kart.

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