Dou­ble Horse in­tro­duces six-minute Idiyap­pam pow­der

Progressive Grocer (India) - - Market Update -

Dou­ble Horse, one of In­dia’s lead­ing food brands, has launched six-minute Idiyap­pam pow­der – a first-of-it­skind prod­uct that makes cook­ing Idiyap­pam (string hoop­ers) in­cred­i­bly easy. This spe­cially pro­cessed pow­der makes the prepa­ra­tion process sim­ple as there is no need to use boil­ing wa­ter to knead the dough. Wa­ter at room tem­per­a­ture can be added to process dough for soft Idiyap­pam in a mat­ter of min­utes. Apart from Idiyap­pam, this pow­der can be used in prepar­ing south In­dian dishes such as ada, kozhukatta and pathiri. The six-minute Idiyap­pam pow­der is avail­able in vari­ants of 1kg for Rs. 82.5 and 500 gm for Rs. 40 at lead­ing gro­cery stores, su­per­mar­kets and hy­per­mar­kets around the globe.

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