Instituting Quality in Affordable Products
Originated in Khapuria, Cuttack, in 1976 with an initial investment of only Rs. 5000, Om Oil & Flour Mills Ltd. has traversed a steep road to success and is now a staple name in every Indian household. Operating under the brand name Ruchi, the company currently employs over 1200 people and has around 300 products across various segments. Progressive Grocer observed the dynamics that elevated the once-modest organization to the highest rung on the ladder of F&B business.
Om Oil & Flour Mills Ltd. (Ruchi Udyog) was birthed in Cuttack and conceptualized in the year 1976 despite the industrially backward landscape of the F&B industry around that time. After 41 successful years of commanding a profitable business, the company is now one of the leading manufacturers and exporters of quality spices, vermicelli, pasta, noodles, frozen produce, ready-to-eat beverages and NON-CSD products in the country. Having established itself in every kitchen, the brand’s working principle is ensuring no compromise is made on the quality of a product. This has lead to the firm enjoying a vast and loyal consumer base over the years and has also rendered it synonymous with tradition, rectitude and authenticity.
Although the Ruchi brand saw a humble start in terms of distribution figures with an even humbler initial investment, Founder Sarat Kumar Sahoo has entrenched the brand as a major competitor in the F&B market both in and outside the country. While servicing a wide network spread across almost all states in India, the company also ships sizable exports to foreign shores in the USA, Oman, Dubai, Tanzania, Nepal, Bangladesh, Kuwait and Singapore. With efficacious and ethical business practices firmly in place, Ruchi continues to strengthen its presence across various geographies in a number of food segments.
Mr. Sahoo believes that indolence is a living man’s crematorium and continues to put in 16 hours of work every day. His business goals are born out of philanthropic ideology and center around not only producing food items to fill a consumer’s stomach but also providing functional benefits via Ruchi products which prevent and help cure ailments such as cancer, and stomach and skin diseases. The company is now being steered by the founder’s skilled son and daughter, Arbind and Rashmi Sahoo. Under their directorship, new vigor has been infused into all business functions and the firm is on a course to scale greater heights. The inclusion of two brilliant, young minds has caused the R&D department to deliver exceptional innovations in packaging, food processing technology and marketing schemes.
The brand manufactures Italian pasta using twin technologies from South Korea and Italy, and also markets frozen ready-to-eat items under a cold chain project. The quality of finished products is ensured by adapting a packaging technology using five-layered vacuum packs. The company is also the sole holder of the Spice House certificate issued by Spices Board in eastern India and is accredited with Agmark and an ISO 22000:2005 certification. With a strong focus on hygiene, health, innovative packaging and affordable prices, the organization’s growth can be attributed to hard working employees, integrity of management and the consistency in quality of all Ruchi products. The firm now aims to build an organic spices cultivation program in Orissa to meet emerging market demands.
The company is now one of the leading manufacturers and exporters of quality spices, vermicelli, pasta, noodles, frozen produce, readyto-eat beverages and non-csd products in the country. — Rashmi Sahoo Director, Om Oil & Flour Mills Ltd