A lowdown of new prod­uct launches across food cat­e­gories

Progressive Grocer (India) - - Contents -

Ba­grry’s launches choco­late ce­real

Ba­grry’s, a lead­ing brand of break­fast ce­re­als and health foods in In­dia, has launched Choco+, a de­li­cious, in­no­va­tive and all nat­u­ral choco­late ce­real for kids. The ready-to-eat ce­real com­prises the good­ness of three great grains (whole wheat, oats and rice) with 0% maida, mak­ing it a per­fect whole­grain first meal of the day. It is made of nat­u­ral in­gre­di­ents and does not con­tain any harm­ful el­e­ments such as BHA (INS320) or ar­ti­fi­cial fla­vors and col­ors. With 20% less sugar than other lead­ing choco­late ce­re­als in In­dia, the prod­uct is also packed with nat­u­ral an­tiox­i­dants. Avail­able in two pack sizes of 375 gm (Rs. 165) and 1.2 kg (Rs. 425), the prod­uct was launched across In­dia.

Ma­hou In­dia launches pre­mium wheat beer

Ma­hou In­dia, a sub­sidiary of Span­ish brew­ing ma­jor Ma­hou Group, has launched its pre­mium wheat beer – Ma­hou Maes­tra Wheat in Delhi NCR. This is the first Span­ish wheat beer to be made in In­dia and is brewed at Bhi­wadi, Ra­jasthan. The prod­uct is a Bel­gian style wheat beer that comes with a golden color and thick, creamy foam. Its prin­ci­pal at­tribute is a fruity aroma and a slight hint of hops that cre­ates a well-bal­anced fla­vor pro­file. Also con­tain­ing tangy hints of Sevil­lian or­ange peel and herbal co­rian­der, the sig­na­ture drink goes well with a va­ri­ety of Span­ish and In­dian dishes. The prod­uct is avail­able in 330 ml bot­tles (pints) as well as in 500 ml cans and will soon be launched in other states as well.

Kronokare re­leases hair and body oil kits

Lead­ing cos­metic brand Kronokare re­leased a new range of prod­ucts as part of their hair and body oil kits. Af­ford­ably priced, th­ese prod­ucts are in­spired by nat­u­ral beauty remedies and form a pro­tec­tive screen over the face or hair to pre­vent toxic pol­lu­tant par­ti­cles from pen­e­trat­ing and dam­ag­ing skin pores as well as hair fol­li­cles. The hair oil range con­sists of vari­ants per­tain­ing to anti-dan­druff, color re­pair, and growth boost­ing for­mu­las whereas the body oil kit con­tains prod­ucts such as anti-blem­ish, city detox and age-re­pair. All prod­ucts are 100% nat­u­ral, sil­i­cone-paraben­sul­phate-free and are sold in 30 ml con­tain­ers.

Kwal­ity un­veils corn and choco flakes

Kwal­ity, from the house of Pa­gariya Food Prod­ucts Pvt. Ltd., has in­tro­duced two new prod­ucts - corn flakes and choco flakes in a mega-saver pack for­mat. Sold in at­trac­tive pack­ag­ing, the prod­ucts come in con­ve­nient zip lock pouches. The corn flakes are 99% fat-free and rich in iron and protein, with 800 gm of the prod­uct sell­ing for Rs. 270. Com­bin­ing the rich­ness of choco­late and the health­ful na­ture of whole grain, the choco flakes are sold at Rs. 400 for 1,000 gm of the prod­uct.

Cor­ni­tos in­tro­duces Dip O’ Treat and Na­cho Fi­esta gift packs

Cor­ni­tos has in­tro­duced Dip O’ Treat and Na­cho Fi­esta col­lec­tive packs to pro­vide gift­ing so­lu­tions for fes­ti­val shop­pers this sea­son. The Dip O’ Treat gift pack con­tains nine packs of 30 gm na­cho crisps in new, vi­brant pack­ag­ing along with a salsa and cheesy jalepeno dip in 40 gm blis­ter cups to ac­com­pany the crisps. The vari­ant fla­vors of­fered within the pack are cheesy sour cream and onion, peri peri, siz­zlin jalepeno, cheese and herbs, tomato mex­i­cana, tikka masala, lime and mint, spicy sweet chili, and bar­beque. The en­tire col­lec­tion re­tails for Rs. 240. The Na­chos Fi­esta gift pack in­cludes a salsa four-in-one tray, two 150 gm and two 60 gm na­cho crisps packs, each in dif­fer­ent fla­vors. This pack re­tails for Rs. 350. Both gift packs are avail­able at ma­jor re­tail out­lets across In­dia.

Makhanawala’s for­ays into healthy snack­ing seg­ment

Makhanawala’s has es­tab­lished it­self as a lead­ing man­u­fac­turer of raw makhana or fox nuts (lo­tus seeds) and is now clas­si­fied as a healthy snack­ing brand. Aim­ing to ful­fill the nu­tri­tional re­quire­ments of con­sumers, the brand also man­u­fac­tures the prod­uct in a num­ber of dif­fer­ent flavour com­bi­na­tions. Makhana is low in fat and high in car­bo­hy­drates, and this makes it nutri­tion­ally dis­tinct from other nuts. Th­ese nuts are rich in protein, fiber, mag­ne­sium, potas­sium, phos­pho­rous, iron and zinc. Such nu­tri­tional el­e­ments give Makhana the sta­tus of a su­per­food and make it a key in­gre­di­ent in a num­ber of In­dian recipes. Prod­ucts by Makhanawala’s are avail­able at lead­ing re­tail stores in In­dia.

Munch­honn ex­tends its nam­keen range

Af­ter the suc­cess of its prod­ucts at more af­ford­able price points, Munch­honn’s has added seven new va­ri­eties to its ex­ten­sive nam­keen range. The vari­ants now made avail­able in the fam­ily pack for­mat in­clude fla­vors such as Bikaneri bhu­jia, navratan mix, khatta meetha, chat­pata mix, moong dal, aloo bhu­jia, etc. The range comes in packs of 200 gm and has been in­tro­duced at a re­tail price of Rs. 46 with one par­tic­u­lar vari­ant called mast ba­haar at a re­tail price of Rs. 58. Th­ese nam­keens are made with the finest in­gre­di­ents at hy­gienic and mod­ern pro­duc­tion fa­cil­i­ties.

Pee Pee Group launches fes­tive choco­late coins

Pee Pee Group, lead­ing man­u­fac­turer of coin choco­lates un­der the Na­ture n Na­ture brand, has launched new va­ri­eties in their choco­late coin range for the up­com­ing fes­ti­val sea­son. The two new vari­ants fea­ture gold and sil­ver coins made from pre­mium milk choco­late. Th­ese prod­uct ad­di­tions are rich in taste and have a lux­u­ri­ous tex­ture per­tain­ing to the lus­trous na­ture of gold and sil­ver met­als. Ideal for fes­tive and wed­ding gift­ing, the prod­ucts are suit­able for con­sump­tion by chil­dren and adults alike and are avail­able at all ma­jor re­tail stores in In­dia.

VKC Nuts re­leases pre­mium saf­fron

Man­u­fac­turer of nuts, dried fruits and al­lied prod­ucts, VKC Nuts an­nounced the launch of its saf­fron prod­uct un­der the brand name Nu­traj. En­dorsed by Maschef Harpal Singh Sokhi, the prod­uct is of pre­mium qual­ity, con­tains zero mois­ture, and has a high color and aroma strength. Nat­u­ral and pure, the Kash­miri saf­fron threads are packed in an air­tight glass bot­tle. The saf­fron is avail­able in two pack sizes of 0.5 gm and 1 gm at all ma­jor re­tail stores across the coun­try.

Pop­man mar­kets pre-popped gourmet pop­corn

Pop­man, a brand op­er­ated by So­mani Savoury Foods Pvt. Ltd., of­fers a range of pre-popped gourmet pop­corn made us­ing a fully au­to­mated pop­ping tech­nol­ogy that makes the food item a health­ier snack­ing op­tion. The range con­sists of fla­vors such as ched­dar cheese, In­dian masala, sriracha, sweet & chilli tomato, piri piri, plain salted, desi chi­nese and tomato burst. Avail­able in the States of Ma­ha­rash­tra, Gu­jarat, Goa, Guwahati and Jammu & Kash­mir, Pop­man’s prod­ucts re­tail at three price points – Rs. 5, Rs. 10 and Rs. 30.

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