Healthy Sweet Treats for Cel­e­bra­tions

Progressive Grocer (India) - - Cover Story / Festive Focus -

Com­pany Pro­file: Lal Sweets Pvt. Ltd. is a Ban­ga­lore-based brand deal­ing in packed In­dian sweets and mar­kets its prod­ucts Pan In­dia.

Gift­ing Port­fo­lio: Apart from its nor­mal range, it will launch a spe­cial gift­ing range for the sea­son in the first week of Oc­to­ber; Ev­ery year, dur­ing the fes­tive sea­son, it launches 8-10 new ranges in sweets and dry fruits cat­e­gory; Value for money prod­ucts that of­fer qual­ity, come with at­trac­tive pack­ag­ing and have a long shelf life. Pop­u­lar prod­ucts in­clude Be­san Lad­doo, Dry fruits Halwa Bites, Shahi Soan Papdi, etc.

Dis­tinc­tive Vi­sion for Prod­uct Line: Sales growth ex­pected from fes­tive sea­son is 300-400%. The com­pany ex­pects to achieve 25% of its turnover from fes­tive sea­son. It is com­ing up with a new and ex­cit­ing range of gift packs at af­ford­able price points in qual­ity, world class pack­ag­ing. Will be in­tro­duc­ing its “Royal Treat” pack at Rs. 250 – of­fer­ing two va­ri­eties of In­dian sweets and one va­ri­ety of sa­vory.

Prod­uct Clas­si­fier: In­no­va­tive new de­signs of gift ranges ev­ery year, to­tally dif­fer­ent from the ear­lier ver­sions.

Re­tail Ap­proach and Chan­nel Fo­cus: Tra­di­tional Re­tail; Cur­rently, the on­line busi­ness con­trib­utes 2%-3% of over­all sales, which it is tar­get­ing to raise to 5% by end of this fi­nan­cial year.

Brand Con­nect: Lal Sweets will also en­gage in dif­fer­ent modes of mar­ket­ing and ad­ver­tis­ing – ra­dio com­mer­cial and on­line; Com­ing up with off­line bumper of­fers such as buy 1 get 1 free, and more. Tar­get De­mo­graphic: Reg­u­lar buy­ers; Cor­po­rates en­gaged in bulk buy­ing for in­ter­nal dis­tri­bu­tion among em­ploy­ees. Price Range: Rs. 150 to Rs. 1,000

Our mar­ket­ing spend in­creases dur­ing the fes­tive months as the sole pur­pose is to in­ti­mate con­sumers about our fes­tive range. We are com­ing up with new and ex­cit­ing ranges of gift packs at af­ford­able price points in world class pack­ag­ing. — Pra­teek Ath­wani Man­ag­ing Di­rec­tor, Lal Sweets

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