Gourmet Items for Diverse Gifting Needs
Company: D C Johar & Sons Pvt. Ltd.
Gifting Portfolio: In the gifting category, the company has a range of Dilmah teas, Walkers shortbread biscuits and cookies, and Sprig premium gourmet products. Each brand operated by the company is iconic and the best in its category. D C Johar also has customized gift baskets and festive packs.
Distinctive Vision for Product Line: The product line has a number of pack sizes available and suits all gifting needs and occasions. The brand is also launching six new SKUS in Walkers shortbread biscuits and cookies.
Retail Approach and Channel Focus: During festive months, the brand sees a 25% hike in sales. Traditional retail consists of General Trade (60%) and Modern Trade (35%). Online retail channels contribute about 15%. Once products and gift baskets reach the customer’s home, the company estimates a repeat purchase soon.
Brand Connect: D C Johar will be running trade schemes and consumer offers at both general and modern retail outlets to boost sales. Online channels will also see discounted sales.
Target Demographic: Corporates; Consumer groups looking to gift gourmet items.
Price Range: Rs. 199 to Rs. 1,200.
Our gifting items are customized to suit the consumer demand and our products are available in a number of pack sizes to meet all types of gifting needs.
— Y.V. VIJAY KUMAR GM, D C Johar & Sons