Chocolate Hampers with Customizable Packaging
Customization is key for the company and it ensures that all types of customers are taken care of. Big corporates and institutions are on the lookout for exclusive gifting ideas for their employees and clients. Pee Pee Group offers options to customize product packaging with the respective client logos and aesthetic designs. — Pravin Kumar P. Jain MD, Pee Pee Appliances Pvt. Ltd.
Company Profile: Pee Pee Appliances Pvt. Ltd. is a diversified trading and manufacturing company under the Pee Pee Group banner. It started its Food Division seven years ago, with the manufacturing of a variety of cocoa-based premium chocolates under the brand name “Jumbo” & “Nature N Nature”. The product portfolio includes premium cocoa chocolates in formats such as bar chocolates, coin chocolates, and innovative gift packs and boxes. Gifting Portfolio: Coin Chocolates, Bar Chocolates, Choco Nutties, Choco Crispers, Choco Dates, Nutty Dates, Osmo De- Hyderated fruits & Real fruit squashes. These products are ideal for the gifting season as they come in different flavors, shapes and sizes and are customizable. Distinct Vision for Product Line: The products enjoy a large customer base as they provide a number of options in terms of size, shape, flavor and prices also. Special combo gift packs can be tailored to suit personal gifting needs. Coin chocolates are the company’s best selling product, and it currently manufactures 10 million coins monthly with the target of reaching 25 million coins shortly. The festive season is a high-selling period for the company as chocolates are ideal for gifting and make up a popular segment in the gifting spectrum. As modern consumers move from sweets to chocolates in the gifting season, the company is expecting sales to double.
Product Classifier: All chocolates are 100% pure vegetarian and use high quality cocoa butter raw materials. Customers can find innovative value in its mix of choco and dates combined along with almond stuffed inside as well as a variety of nutty dates where nuts & dates are mixed together. Customization is key for the company and it ensures that all types of customers are taken care of. As big corporates and institutions are on the look out for exclusive gifting ideas for their employees and clients, the company offers options to customize product packaging with respective clients’ logos and aesthetic designs. The company also specializes in catering to bulk orders and providing it in a limited time frame.
Retail Approach and Channel Focus: With a new range of chocolates launched recently, the company is expecting a steep hike in sales. Diwali is considered as a start to the new year period and innovation is key during this time. New products get a good platform and an opportunity to garner market share. Therefore, the new range is expected to do well across all retail outlets. Most of the company’s business happens via offline retail but Internet advertisements give a definitive boost to online sales as well.
Brand Connect: A number of advertisements have been planned for the print media. The company is focusing on promotions and featuring in corporate and family magazines. It also has various instore activities planned in the upcoming months.
Target Demographic: Consumers from all age groups and socio-economic backgrounds, as gifting items are available at variable prices.
Price Range: Rs. 79 to Rs. 1,200