Choco­late Ham­pers with Cus­tom­iz­a­ble Pack­ag­ing

Progressive Grocer (India) - - Cover Story / Festive Focus -

Cus­tomiza­tion is key for the com­pany and it en­sures that all types of cus­tomers are taken care of. Big cor­po­rates and in­sti­tu­tions are on the look­out for ex­clu­sive gift­ing ideas for their em­ploy­ees and clients. Pee Pee Group of­fers op­tions to cus­tom­ize prod­uct pack­ag­ing with the re­spec­tive client lo­gos and aes­thetic de­signs. — Pravin Kumar P. Jain MD, Pee Pee Ap­pli­ances Pvt. Ltd.

Com­pany Pro­file: Pee Pee Ap­pli­ances Pvt. Ltd. is a di­ver­si­fied trad­ing and man­u­fac­tur­ing com­pany un­der the Pee Pee Group ban­ner. It started its Food Divi­sion seven years ago, with the man­u­fac­tur­ing of a va­ri­ety of co­coa-based pre­mium choco­lates un­der the brand name “Jumbo” & “Na­ture N Na­ture”. The prod­uct port­fo­lio in­cludes pre­mium co­coa choco­lates in for­mats such as bar choco­lates, coin choco­lates, and in­no­va­tive gift packs and boxes. Gift­ing Port­fo­lio: Coin Choco­lates, Bar Choco­lates, Choco Nut­ties, Choco Crispers, Choco Dates, Nutty Dates, Osmo De- Hy­der­ated fruits & Real fruit squashes. Th­ese prod­ucts are ideal for the gift­ing sea­son as they come in dif­fer­ent fla­vors, shapes and sizes and are cus­tom­iz­a­ble. Dis­tinct Vi­sion for Prod­uct Line: The prod­ucts en­joy a large cus­tomer base as they pro­vide a num­ber of op­tions in terms of size, shape, fla­vor and prices also. Spe­cial combo gift packs can be tai­lored to suit per­sonal gift­ing needs. Coin choco­lates are the com­pany’s best sell­ing prod­uct, and it cur­rently man­u­fac­tures 10 mil­lion coins monthly with the tar­get of reach­ing 25 mil­lion coins shortly. The fes­tive sea­son is a high-sell­ing pe­riod for the com­pany as choco­lates are ideal for gift­ing and make up a pop­u­lar seg­ment in the gift­ing spec­trum. As mod­ern con­sumers move from sweets to choco­lates in the gift­ing sea­son, the com­pany is ex­pect­ing sales to dou­ble.

Prod­uct Clas­si­fier: All choco­lates are 100% pure vege­tar­ian and use high qual­ity co­coa but­ter raw ma­te­ri­als. Cus­tomers can find in­no­va­tive value in its mix of choco and dates com­bined along with al­mond stuffed in­side as well as a va­ri­ety of nutty dates where nuts & dates are mixed to­gether. Cus­tomiza­tion is key for the com­pany and it en­sures that all types of cus­tomers are taken care of. As big cor­po­rates and in­sti­tu­tions are on the look out for ex­clu­sive gift­ing ideas for their em­ploy­ees and clients, the com­pany of­fers op­tions to cus­tom­ize prod­uct pack­ag­ing with re­spec­tive clients’ lo­gos and aes­thetic de­signs. The com­pany also spe­cial­izes in cater­ing to bulk or­ders and pro­vid­ing it in a lim­ited time frame.

Re­tail Ap­proach and Chan­nel Fo­cus: With a new range of choco­lates launched re­cently, the com­pany is ex­pect­ing a steep hike in sales. Di­wali is con­sid­ered as a start to the new year pe­riod and in­no­va­tion is key dur­ing this time. New prod­ucts get a good plat­form and an op­por­tu­nity to garner mar­ket share. There­fore, the new range is ex­pected to do well across all re­tail out­lets. Most of the com­pany’s busi­ness hap­pens via off­line re­tail but In­ter­net ad­ver­tise­ments give a de­fin­i­tive boost to on­line sales as well.

Brand Con­nect: A num­ber of ad­ver­tise­ments have been planned for the print me­dia. The com­pany is fo­cus­ing on pro­mo­tions and fea­tur­ing in cor­po­rate and fam­ily mag­a­zines. It also has var­i­ous in­store ac­tiv­i­ties planned in the up­com­ing months.

Tar­get De­mo­graphic: Con­sumers from all age groups and so­cio-eco­nomic back­grounds, as gift­ing items are avail­able at vari­able prices.

Price Range: Rs. 79 to Rs. 1,200

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.