El­e­vat­ing The Bev­er­age Ex­pe­ri­ence

Progressive Grocer (India) - - Cover Story / Festive Focus -

Com­pany Pro­file: The Good Life Com­pany (TGL Co.) aims to up­lift the quin­tes­sen­tial tea and cof­fee ex­pe­ri­ence with fine in­gre­di­ents like ex­otic fruits, flow­ers and spices, be­spoke blends, and gourmet gift­ing. Gift­ing Port­fo­lio: The com­pany’s gift­ing range com­prises gift sets in pre­mium fes­tive pack­ag­ing. On of­fer are spe­cialty teas and cof­fees in luxe gold cad­dies in sets of 3/4/6/9 and an ac­ces­sory. Im­pe­rial trea­sure, brides­maids bou­quet and con­tem­po­rary clas­sic ranges are some of its best-sell­ing gift sets. Aes­thet­i­cally crafted TGL Co. gift boxes are avail­able in dis­tinct shapes, col­ors, fla­vors and pat­terns, and are specif­i­cally de­signed to lend a fes­tive ap­peal to the gift sets. For pre­mium high-end gift­ing, the Eclec­tic Ex­pe­di­tion leather case com­prises four teas and a ce­ramic teapot. TGL’S line of spe­cialty cof­fees also en­ables a cus­tomer to choose a gift box com­pris­ing ei­ther teas or cof­fees or a mix of the two. Dis­tinc­tive Vi­sion for Prod­uct Line: In­spired by global trends, the brand has mim­icked pop­u­lar desserts and cock­tail pro­files with teas from its dessert col­lec­tion, which in­cludes vari­ants like Ir­ish cream, ice wine and strawberry & cream. This year, TGL has also in­tro­duced freshly roasted and ground pre­mium cof­fees from Colom­bia, Ethiopia, El Sal­vador, Peru, Brazil, Cuba and South In­dia. The range also in­cludes in­stant cof­fee and fla­vored grounds like vanilla, car­damom, co­conut, choco­late and or­ange. Prod­uct Clas­si­fier: The brand of­fers sev­eral lev­els of cus­tomiza­tion. One can mod­ify the shape and color of the gift­ing box, de­sign the top of the box with lo­gos and fes­tive greet­ings, mod­ify la­bels on tin cans and cre­ate an as­sort­ment of the con­tents of a box. The teas and cof­fees are also avail­able in stand­alone tins of 15 gm, 25 gm, and 50 gm and gift-packed in big­ger ham­pers. A typ­i­cal blend that TGL Co. of­fers is green sen­cha tea mixed with mango, ba­nana, melon, guava, sun­flow­ers, corn­flow­ers and pas­sion flower leaves. Eight in­gre­di­ents in one tea make it fla­vor­ful. There are also less than six calo­ries in a cup of TGL tea.

Re­tail Ap­proach and Brand Con­nect: Tra­di­tional re­tail ac­counts for 45% of sale as com­pared to 12% by on­line re­tail. TGL’S on­line strat­egy for gift­ing mainly re­volves around tar­get­ing cus­tomers by of­fer­ing pre­mium dis­counts and fes­tive of­fers through spon­sored ad­ver­tis­ing, e-mail mar­ket­ing and so­cial me­dia pro­mo­tions.

Price Range: Rs. 349 to Rs. 5,999

We will be of­fer­ing gift bas­kets that can be cus­tom­ized to in­clude teas and cof­fees in tins, pouches, sa­chets and tea bags in luxe gold cad­dies in sets of 3/4/6/9 along with ac­ces­sories as per the bud­get for the ham­per. — Bhu­man Dani Co-founder, TGL Co.

Our cof­fee beans are sourced from award-win­ning plan­ta­tions across the world, mi­cro-roasted in small batches to ex­tract the best fla­vors, and then groundon-de­mand live in front of the cus­tomer to re­de­fine the con­cept of fresh cof­fee. — Shariq Ashraf Co-founder, TGL Co.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.