The food plate today demands new experiences, taste and international appeal
As one the top five markets for packaged food in the world, India has seen many trends come and go, but the most significant have been:
Organic, healthy and natural: India is one of the biggest exporters of organic food and is rapidly becoming a major consumer as well. The digital age consumer today is aware, informed and keen on the health benefits in all aspects of life but especially so when consuming packaged foods.
Rise of rural market: Rural India has been on the rise and provides the biggest growth opportunities for packaged food and beverages. Almost 65% of the Indian population lives in rural regions and they are demanding better products thanks to rising wages and technology.
Customer is king: Today’s customer is looking at value for money. And likewise every brand wants to pass the benefits to the consumer to attract higher sales and build a loyal community. Take, for instance, GST tax, which many companies, including us at Lovely Bake Studio – home of 100% eggless, 200% delicious cookies, dry cakes, Turkish backlava, chocolates, gift hampers and many more mouth watering offerings – absorbed internally to avoid price rise and customer dissatisfaction.
Old wine in new bottle: Nostalgia is one of the greatest flavors. As such, there is a demand for new experiences, taste and international appeal. There is also a great demand for the old and desi but with a twist. A classic case of product evolution!
Never miss an opportunity! The consumer today is busier than ever. Brands must never miss an opportunity for a brand plug-in.
The digital age consumer today is aware, informed and keen on the health benefits in all aspects of life but especially so when consuming packaged foods. — Shaishav Mittal CEO, Lovely Bake Studio