Promoting Safe and Healthy Celebrations
Company and Brand Profile: Treta Agro (P) Ltd., an agriculture produce-oriented group operates Just Organik, a brand signifying ethical supplies of organic produce. Gifting Portfolio: Aassorted grocery combos of jaggery pearls, honey, seeds and dry fruits such as cashews, almonds and raisins.
Distinctive Vision for Product Line: Being free from chemicals, pesticides and GMOS, Just Organik products can also serve as a great initiation towards a healthy lifestyle. The brand’s various blends of organic green tea and jaggery pearls are extremely popular with the younger age group. Product Classifier: Just Organik offers the customer the option to pick an assortment of his/her choice, and every buyer can bring in their own creativity and preference in choosing a gift basket.
Retail Approach and Channel Focus: Products are readily available at all premium stores and online channels to make ordering easy for customers. Orders for assorted baskets can be placed by accessing email@example.com. Since gifting is heavily dependent on the visual appeal, most sales happen through traditional retail channels.
Brand Connect: The brand plans to conduct sampling/promotional campaigns with retailers. It will also be designing campaigns for social media and has started reaching out to consumers for feedback to make customization possible.
Gifting organic foods is not about gifting something new, but something better. Our entire inventory can fill a customized basket as per the customer’s need and budget. — Pankaj Agarwal MD and Co-founder, Just Organik