Ed­i­tor’s Note

Progressive Grocer (India) - - Editor’s Note - Amitabh Taneja Ed­i­tor-in-chief

There’s noth­ing a re­tailer or man­u­fac­turer likes more than a con­sumer hap­pily soak­ing her­self in re­tail ther­apy. The months of Oc­to­ber, Novem­ber and De­cem­ber pack a fes­tive punch for the shop­pers and re­tail in­dus­try. The fes­tive sea­son is the time when shop­pers in In­dia get into the mood to spend and splurge.

The fes­tive months of­fer a won­der­ful op­por­tu­nity for re­tail­ers, brands and man­u­fac­tur­ers to pull out all the stops and bring out newer prod­ucts and pro­mo­tions, and lay out the spe­cial fes­tive spread for con­sumers. In an­tic­i­pa­tion of the good times, busi­nesses start plan­ning for the months ahead – fine-tun­ing their mar­ket­ing and prod­uct strat­egy, al­lo­cat­ing bud­gets, firm­ing up the pri­or­i­ties and look­ing at how to make the bucks count.

To cash in on the ex­u­ber­ance, this fes­tive sea­son too, food and bev­er­age com­pa­nies have stitched up well-planned mar­ket­ing strate­gies with the aim of show­cas­ing their prod­ucts as ideal gift­ing and shop­ping op­tions. To­day, gift-ready packs, high on hy­giene and va­ri­ety, have suc­cess­fully en­gaged the con­sumers, and help F&B com­pa­nies gain a big­ger mar­ket share dur­ing the fes­tive sea­son.

As a mag­a­zine for the mod­ern trade, we bring you the in­side track on what brands and re­tail­ers are do­ing to break num­bers and bust sales dur­ing the fes­tive months ahead. With so much to look for­ward to dur­ing the months ahead, the fes­tive sea­son this year has lots of prom­ise in store for all – pro­duc­ers, con­sumers and re­tail­ers. Here’s wish­ing you all a won­der­ful fes­ti­val sea­son and great cel­e­bra­tions ahead.

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