Harmi­lapi Im­pex gears up for fes­tive rush

Progressive Grocer (India) - - Market Update -

Harmi­lapi Im­pex has shored up re­sources and put dis­tin­guish­ing cus­tomer propo­si­tions in place to pre­pare for the hike in sales dur­ing the up­com­ing fes­ti­val sea­son. Op­er­at­ing un­der the brand name Dnuts, the firm spe­cial­izes in sup­ply­ing dry fruits, de­hy­drated fruits, berries, seeds, etc., to In­dian con­sumers. With over five gen­er­a­tions of ex­pe­ri­ence, Harmi­lapi is ex­pect­ing the pre­dictable jump in prod­uct sales as more con­sumers look to pur­chase in­no­va­tive and health­ful gift packs for their loved ones. The brand is of­fer­ing newer flavour com­bi­na­tions in at­trac­tive pack­ag­ing as part of an ex­tended, im­proved prod­uct line and is also look­ing for­ward to the prime-sell­ing pe­riod of dry fruits and dried nuts as wit­nessed in the win­ter sea­son. To fur­ther profit off fes­ti­val sales, the com­pany has placed its var­ied prod­uct range at key strate­gic points and re­tail out­lets across the coun­try.

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