DAIRY RE­TAIL AT ANANDA BE­COMES A BOOM­ING SUC­CESS WITH GINESYS SOFT­WARE TEAM Prob­lem No. 1: Work­force & In­fra­struc­ture Prob­lem No. 2: Man­age­ment in Sup­ply Chain Prob­lem No. 3: Or­ga­niz­ing the Sys­tem

Progressive Grocer (India) - - Focus Feature -

Ananda, a lead­ing brand in high qual­ity dairy prod­ucts, plans to open 2,000 stores by 2020, up from the 500 com­pany owned op­er­a­tional stores cur­rently. In or­der to re­al­ize its re­tail ex­pan­sion, the Ananda Man­age­ment felt the need of a soft­ware to con­trol the vi­tal pa­ram­e­ters of re­tails sales – Ćnan­cials, in­ven­tory, and other met­rics. In Jan­uary this year, Ananda roped in Ginesys to help the dairy Ćrm un­leash its ex­pan­sion plans. About 100 Ananda shops were iden­tićed to run on Ginesys’ re­tail man­age­ment soft­ware so­lu­tion. Based on our anal­y­sis, Ginesys ze­roed down on the prob­lem ar­eas and de­cided to ap­proach a so­lu­tion by the im­ple­men­ta­tion of re­lated mea­sures. So­lu­tion: We asked the Ananda Man­age­ment to go for a tie-up with third­party labour sourc­ing com­pa­nies, which helped them get a work­force with POS ex­pe­ri­ence. To deal with the tech­no­log­i­cal com­plex­i­ties, we in­volved their IT team from the very start. As a re­sult, while rolling out POS for the 100th store, the team made sure that all the sys­tems are ready with Ginesys ap­pli­ca­tions and fur­ther took care of the in-house test­ing for billing, etc, be­fore send­ing to their re­spec­tive lo­ca­tions. We also en­sured that the IT team of Ananda was self-equipped. Their ac­tive in­volve­ment made the project com­ple­tion pos­si­ble within 45 days of the un­der­tak­ing. So­lu­tion: Ananda’s Head ofćce at the time wasn’t di­rectly in­volved in re­port­ing and/ or de­mand re­quest & sup­ply. As a re­sult, they were not able to have proper ac­count­ing of sales. There­fore, han­dling of this en­tire op­er­a­tional man­age­ment of daily dis­tri­bu­tion needed to be up­dated. The Ćrst thing we changed was the de­mand-sup­ply rou­tine. Stores had to send or­ders to their re­spec­tive dis­tri­bu­tion cen­tres by 12:30 pm, which would then be com­piled at Head Ofćce and sent to the fac­tory by 3 pm same day for pro­cess­ing. The fac­tory then sent the re­quired items to the con­cerned dis­tri­bu­tion cen­tre, keep­ing the Head Ofćce up­dated with the same. Dis­tri­bu­tion cen­tres then cre­ated notes for trans­fer of goods to their re­spec­tive zonal cen­tres. Fur­ther, we mapped de­liv­ery ve­hi­cles with the re­spec­tive stores they de­liv­ered to. This en­sured the track­ing of or­ders with fulćlled de­mand and a way to track the non-pos sites as well. So­lu­tion: The com­pany was try­ing to ex­pand by open­ing COCO stores na­tion­wide but due to no real-time con­trol and mon­i­tor­ing, the ex­e­cu­tion was a chal­lenge. It had con­tracts from DMRC and IOCL to open stores but the lack of an in­te­grated sys­tem led to op­er­a­tional chal­lenges. We took a few steps and started cat­e­go­riz­ing to main­tain in­ven­tory in pieces while along­side pro­cess­ing the fac­tory de­mand in crates. This got the MIS at a mi­cro level with multi UOM, i.e. pcs & crates both. Then, we cre­ated a data­base to ag­gre­gate all sales data at the point of sales, i.e. DSR. The process of send­ing hourly sales re­port and prod­uct per­for­mance re­port was put in place. Cash con­trol was ini­ti­ated on a day-to-day ba­sis with col­lec­tion re­ports at the end of the day. And Ćnally, to keep a tab on de­mand, daily stock vis­i­bil­ity was to be sent by stores to the head ofćce. Re­sults: As a re­sult of im­ple­ment­ing Ginesys’ so­lu­tions, Ananda has ex­ceeded its daily tar­get sales quota of 25,000 litres. Re­cently, it cre­ated a new record by open­ing 202 stores in a sin­gle day in NCR and is look­ing to open 500 more stores by March 2019 in Haryana, Ut­tar Pradesh, and Pun­jab. To in­crease their efć­ciency even more, Ginesys has pro­posed to fully au­to­mate the process by en­sur­ing the use of plan­ning mod­ule and 100% POS uti­liza­tion.

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