DAIRY RETAIL AT ANANDA BECOMES A BOOMING SUCCESS WITH GINESYS SOFTWARE TEAM Problem No. 1: Workforce & Infrastructure Problem No. 2: Management in Supply Chain Problem No. 3: Organizing the System
Ananda, a leading brand in high quality dairy products, plans to open 2,000 stores by 2020, up from the 500 company owned operational stores currently. In order to realize its retail expansion, the Ananda Management felt the need of a software to control the vital parameters of retails sales – Ćnancials, inventory, and other metrics. In January this year, Ananda roped in Ginesys to help the dairy Ćrm unleash its expansion plans. About 100 Ananda shops were identićed to run on Ginesys’ retail management software solution. Based on our analysis, Ginesys zeroed down on the problem areas and decided to approach a solution by the implementation of related measures. Solution: We asked the Ananda Management to go for a tie-up with thirdparty labour sourcing companies, which helped them get a workforce with POS experience. To deal with the technological complexities, we involved their IT team from the very start. As a result, while rolling out POS for the 100th store, the team made sure that all the systems are ready with Ginesys applications and further took care of the in-house testing for billing, etc, before sending to their respective locations. We also ensured that the IT team of Ananda was self-equipped. Their active involvement made the project completion possible within 45 days of the undertaking. Solution: Ananda’s Head ofćce at the time wasn’t directly involved in reporting and/ or demand request & supply. As a result, they were not able to have proper accounting of sales. Therefore, handling of this entire operational management of daily distribution needed to be updated. The Ćrst thing we changed was the demand-supply routine. Stores had to send orders to their respective distribution centres by 12:30 pm, which would then be compiled at Head Ofćce and sent to the factory by 3 pm same day for processing. The factory then sent the required items to the concerned distribution centre, keeping the Head Ofćce updated with the same. Distribution centres then created notes for transfer of goods to their respective zonal centres. Further, we mapped delivery vehicles with the respective stores they delivered to. This ensured the tracking of orders with fulćlled demand and a way to track the non-pos sites as well. Solution: The company was trying to expand by opening COCO stores nationwide but due to no real-time control and monitoring, the execution was a challenge. It had contracts from DMRC and IOCL to open stores but the lack of an integrated system led to operational challenges. We took a few steps and started categorizing to maintain inventory in pieces while alongside processing the factory demand in crates. This got the MIS at a micro level with multi UOM, i.e. pcs & crates both. Then, we created a database to aggregate all sales data at the point of sales, i.e. DSR. The process of sending hourly sales report and product performance report was put in place. Cash control was initiated on a day-to-day basis with collection reports at the end of the day. And Ćnally, to keep a tab on demand, daily stock visibility was to be sent by stores to the head ofćce. Results: As a result of implementing Ginesys’ solutions, Ananda has exceeded its daily target sales quota of 25,000 litres. Recently, it created a new record by opening 202 stores in a single day in NCR and is looking to open 500 more stores by March 2019 in Haryana, Uttar Pradesh, and Punjab. To increase their efćciency even more, Ginesys has proposed to fully automate the process by ensuring the use of planning module and 100% POS utilization.