WAYS TO INCREASE RETAIL SALES
For grocers looking to boost their meat case’s role as a profit center, variety, value and education are going to be among the most influential factors. One of the most important things retailers can do is educate consumers on how to prepare fresh meat. They need to educate customers on the various cuts of meat available to them, and the best preparation methods. Making sure they have positive eating experiences ensures repeat purchases and longterm loyalty. More consumers are looking for value from grocers. Strategic partnerships with meat suppliers will help retailers bring customers the greatest value. To offer greater value to customers, grocers should be savvy enough to deliver mealtime solutions. Value can be expressed or perceived by customers in many different ways. While actual price can have an effect, but more consumers are also looking at other factors: appearance (buying with their eyes) and benefits (like shelf life, easyopen, no mess, no leaking packages, etc.). Retailers must make sure to stock their case with a variety of choices to give consumers the option of moving up to the next tier of quality, which will also be an opportunity for the retailer to gain higher total sales. Retailers may use a dual price strategy, with a product offering that might be better than a competing product, and then a best or premium brand in the same protein category at a more limited SKU set. Highlight variety: Research shows that consumers need to feel like there is enough of a variety in the case, and consumers relate variety in the meat case with the number of packages available, not the number of SKUS. Retailers should be stocking at least four packages of each item on display, especially during holidays and seasonal times, when meat department traffic is highest. The meat case can become the anchor for lucrative cross merchandising. Grocers need to move toward selling meals rather than just ingredients. Whether it is merchandising with refrigerated mashed potatoes or pastas or vegetables, promoting meat with products that help consumers with their daily dinner dilemma can be beneficial to multiple departments across the store and boost overall sales. Design a meat case that appeals across demographic groups. Expand your convenient cuts assortment. Harness health and wellness as a growth driver.