How tech­nol­ogy driven fea­tures are as­sist­ing the Egg Re­tail mar­ket to grow

A newly launched egg sort­ing and san­i­tiz­ing ma­chine, a first of its kind in In­dia, helps to de­liver over five lakh sani­tised (this is ex­tremely im­por­tant as an eggshell houses a lot of bac­te­ria, even more than a toi­let seat) eggs a day.

Progressive Grocer (India) - - News - By Tarun Gupta

In­dia is the fastest-grow­ing egg pro­ducer in the world and adds three bil­lion eggs to its pro­duc­tion vol­ume ev­ery year. An egg is a pro­tein-rich, high-fi­bre food source, which is used in mul­ti­ple ways all around the world.

As we en­ter the era of the in­ter­net of things we can surely say that we are more con­nected than ever. De­vices and things around us com­mu­ni­cate through cloud in­ter­net and are synced for an in­te­grated ex­pe­ri­ence. When we think of re­tail we have seen a trend emerg­ing where stores be­have like web­sites and web­sites like stores. Sur­rounded by the in­ter­net, this en­tails blur­ring the lines be­tween on­line and off­line. In­ter­na­tion­ally, tech­nol­ogy has been grow­ing for the past decade but in In­dia, we can eas­ily say that the past two years have been paving the way for the dig­i­tal era of re­tail in In­dia wherein tech­nol­ogy has been en­abling com­merce like never be­fore.

Mo­bile Wal­lets

When the In­dian gov­ern­ment de­cided to go in for the in­fa­mous de­mon­eti­sa­tion, right off the bat we all felt the need for a mo­bile wal­let like never be­fore. What we did not know how­ever was that we were al­ready pas­sively de­pen­dent on mo­bile wal­lets. In this way, con­sumer be­hav­iour and their faith in vir­tual pay­ments were go­ing to change for­ever. This his­tor­i­cal event paved the way for many tech­nol­ogy com­pa­nies to change the re­tail land­scape in In­dia. Off­line in­te­gra­tion of these mo­bile wal­lets from mod­ern re­tail giants to gen­eral re­tail shop­keep­ers has sprouted up swiftly.

Re­tail E-com­merce

Re­tail e-com­merce with prompt gro­cery and food de­liv­ery ser­vices has mush­roomed in the mar­ket. These ser­vices help peo­ple get products at the com­fort of their home. As these com­pa­nies face con­sumers and stores at an N seg­ment it also solves a very big prob­lem by au­tomat­ing sales or­ders and the hassle of man­ag­ing de­liv­ery staff. A win-win for both but a great time for con­sumers as prices on­line are quite eco­nom­i­cal com­pared to a re­tail out­let. Fur­ther,

on­line sub­scrip­tion based gro­cery products de­liv­ery al­lows you to sched­ule daily sta­ples like bread, eggs and milk.

Sup­ply Chain

RFID tags in ware­houses are quickly be­com­ing a norm. Not only help­ing in in­ven­tory man­age­ment and stock keep­ing, this tech­nol­ogy has gone a step fur­ther by help­ing sup­ply chain man­agers to keep track of a lot of per­ish­able products along with their date of man­u­fac­tur­ing and ex­piry. This en­sures that the end con­sumer al­ways gets fresh stock by main­tain­ing a proper FIFO (First in First Out) sys­tem.

Ac­ces­si­bil­ity

Mo­bile bar­code scan­ning apps al­low shop­ping as­sis­tance to buy­ers by al­low­ing them to gain more in­for­ma­tion on the prod­uct they are buy­ing.

Food Pro­cess­ing Tech­nolo­gies

They say you are what you eat, and the re­tail con­sumer nowa­days is more aware and con­scious of what he/she con­sumes. Take the ex­am­ple of eggs. Eggs have a his­tory that is rid­dled by con­tro­ver­sies, ever since they were deemed as a choles­terol-laden food. In­dia is the fastest-grow­ing egg pro­ducer in the world and adds three bil­lion eggs to its pro­duc­tion vol­ume ev­ery year. An egg is a pro­tein-rich, high­fi­bre food source, which is used in mul­ti­ple ways all around the world. Apart from be­ing a good qual­ity source of pro­tein, the min­eral pro­file of an egg is also very good. And you get all of it with­out con­sum­ing a lot of calo­ries, which makes it a good snack, or a good op­tion to in­clude in your meals.

Food pro­cess­ing tech­nolo­gies have made pos­si­ble for large-scale hy­gienic egg pro­duc­tion. For ex­am­ple, a newly launched egg sort­ing and san­i­tiz­ing ma­chine, a first of its kind in In­dia, helps to de­liver over five lakh sani­tised (this is ex­tremely im­por­tant as an eggshell houses a lot of bac­te­ria, even more than a toi­let seat) eggs a day. This al­lows the con­sumers to keep them­selves and their fam­i­lies stay safe and healthy.

Auto Check­outs

A game changer in the re­tail land­scape and a tech­nol­ogy that has ex­isted in­ter­na­tion­ally for many years has fi­nally found its way in In­dia. Auto check­out stores al­low con­sumers to avoid billing queues by billing and pay­ing at au­to­matic check­out kiosks. Fu­ture group’s HYPERCITY is one of the first movers with this tech­nol­ogy in In­dia.

The Usual Sus­pect: So­cial Me­dia

So­cial me­dia is a trend­ing way to en­gage with con­sumers in the B2C do­main. The bond be­tween so­cial me­dia and shop­ping re­tail only be­comes stronger with Instagram’s most re­cent roll­out of the new shop­ping tab fea­ture which al­lows re­tail­ers to tag products in their Instagram grid and users to ex­plore products.

RFID tags in ware­houses are quickly be­com­ing a norm. Not only help­ing in in­ven­tory man­age­ment and stock keep­ing, this tech­nol­ogy has gone a step fur­ther by help­ing sup­ply chain man­agers to keep track of a lot of per­ish­able products along with their date of man­u­fac­tur­ing and ex­piry.

The writer is Co-founder, Hen­fruit, pro­ducer & sup­plier of eggs since 1989 which has re­cently launched dif­fer­ent as­sort­ments of all nat­u­ral eggs. With three suc­cess­ful star­tups to his credit, Hen­fruit is the cur­rent pas­sion child of his en­tre­pre­neur­ial spirit.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.