Fa­zlani Foods to launch Pa­neer Ni­hari with 18 months’ shelf life

Progressive Grocer (India) - - What's Next -

Fa­zlani Foods will shortly bring on the mar­ket an ex­cit­ing new vari­ant of Pa­neer Ni­hari, which has been de­vel­oped by its NPD team in col­lab­o­ra­tion with spe­cial­ist chefs that it brought on board for de­vel­op­ing the prod­uct. The prod­uct has been de­vel­oped keep­ing in mind the palate pref­er­ences of Ni­hari lovers. “Ni­hari is quite pop­u­lar among non-veg­e­tar­i­ans and hence our chefs on-board and NPD team thought of do­ing some­thing ex­clu­sive,” says Brand Man­ager Zee­shan Kol­sawala. Since in­cep­tion, the com­pany’s fo­cus has been on pro­vid­ing qual­ity in­gre­di­ent and con­ve­nience to end users with­out com­pro­mis­ing on taste. Fa­zlani Foods’ Pa­neer Ni­hari will be avail­able in in­di­vid­ual boxes as curry and as a combo meal with steamed bas­mati rice. The prod­uct’s shelf life will span 18 months and it will be avail­able on­line at Ama­zon and Flip­kart as well as at lead­ing re­tail stores across In­dia. For more de­tails about the prod­uct, visit www.ready­toeat.com.

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