A sweet busi­ness, full of beans

Progressive Grocer (India) - - Editor’s Note -

In­dia’s love for all things sweet is ex­pected to push the de­mand for cho­co­late prod­ucts even higher in the com­ing years. With the in­creas­ing health aware­ness lev­els among con­sumers, the con­fec­tionery sec­tor is ex­pected to wit­ness a grow­ing de­mand for func­tional choco­lates that are high in nu­tri­tional value. Health con­scious­ness has cer­tainly caught the at­ten­tion of man­u­fac­tur­ers as a re­sult of which the mar­ket is see­ing cereal bars be­ing in­tro­duced, which are cur­rently amongst the fastest grow­ing cat­e­gory in the In­dian con­fec­tionery mar­ket, even while tof­fees, can­dies, caramels and nougat con­tinue to record faster growth.

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