ICICI Bank launches mo­bile app for ru­ral cus­tomers and farmer

Rural & Marketing - - UPDATES -

ICICI Bank has an­nounced the launch of a mo­bile bank­ing app for ru­ral cus­tomers that al­low them to ac­cess bank­ing ser­vices as well as in­for­ma­tion on agri ser­vices. The app is open for both bank cus­tomers as well as oth­ers and is avail­able in eleven dif­fer­ent lan­guages.

Named ‘Mera iMo­bile’, it al­lows users in ru­ral ar­eas to avail as many as 135 ser­vices -- some of which are un­prece­dented in the in­dus­try -- on their mo­bile phone, help­ing them to save the time and cost of vis­it­ing a branch to avail these ser­vices. The ser­vices in­clude Kisan Credit Card, Gold Loan, Farm Equip­ment Loan and loans to SHGs. The app also en­ables to un­der­take fre­quently used bank­ing ser­vices from their smart­phone, with­out us­ing mo­bile in­ter­net ser­vices.

Ad­di­tion­ally, it is the first bank­ing app to of­fer agri­cul­ture re­lated in­for­ma­tion like crop-wise mandi prices of nearly 230 crop va­ri­eties across 460 man­dis. It also dis­plays taluka-wise weather up­date for close to 3,700 talukas across over 300 dis­tricts, aid­ing farm­ers to plan their sow­ing and har­vest­ing ac­tiv­i­ties con­ve­niently and in an in­formed man­ner.

“We en­vis­age that the next wave of growth in in­ter­net us­age will come from ru­ral India due to growth in cheaper smart­phone hand­sets, spread of wire­less net­works and evolv­ing con­sumer be­hav­iour," said Chanda Kochhar, CEO, ICICI Bank.

To en­able easy down­load and proper func­tion­ing of the app in ar­eas with low in­ter­net speed, the app has been made light wight. The bank is go­ing to in­tro­duce Wifi host­pots at its 700 ru­ral and semi ur­ban branches.

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