Dig­i­tal tech­nol­ogy ac­cel­er­at­ing busi­ness growth

Adop­tion of ad­vanced dig­i­tal tech­nolo­gies can lead to in­crease in rev­enues by up to 27 per­cent, in­crease in em­ploy­ment by up to 84 per­cent and en­hanced ac­cess to in­ter­na­tional mar­kets by up to 65 per­cent, a study says

Rural & Marketing - - TECHNOLOGY -

In India, adop­tion of ad­vanced busi­ness dig­i­tal tech­nolo­gies can lead to in­crease in rev­enues by up to 27 per­cent, in­crease in em­ploy­ment by up to 84 per­cent and en­hanced ac­cess to in­ter­na­tional mar­kets by up to 65 per­cent for small and medium busi­ness (SMBs), ac­cord­ing to AS­SOCHAM-Deloitte study re­leased to­day.

Dig­i­tal in­fra­struc­ture can also help lever­ag­ing tech­nolo­gies like telep­res­ence that can re­duce the need for busi­ness travel and re­sult in cost sav­ings. In­creased lev­els of dig­i­tal tech­nol­ogy-use un­der can im­prove em­ployee sat­is­fac­tion and col­lab­o­ra­tion, lead­ing to a more pro­duc­tive work­force. In India, it is es­ti­mated that em­ploy­ees in SMBs with ad­vanced dig­i­tal en­gage­ment are 8.7 times more likely to col­lab­o­rate than off­line busi­nesses, noted the study ti­tled ‘Dig­i­tal India: Un­lock­ing the Tril­lion Dol­lar op­por­tu­nity.

The gov­ern­ment has taken sev­eral mea­sures to im­prove ease of do­ing busi­ness in India. Con­se­quently, India has seen an im­prove­ment in the global rank­ing for ease of do­ing busi­ness. Ser­vices such as eBiz por­tal, KYC and other e-gov­er­nance ini­tia­tives have started to con­trib­ute to the im­prove­ment in ease of do­ing busi­ness and this is ex­pected to fur­ther im­prove.

Avail­abil­ity of dig­i­tal in­fra­struc­ture will help com­pa­nies drive sig­nif­i­cant ef­fi­cien­cies, re­duce time to mar­ket (new prod­ucts, new mar­kets) by digi­tis­ing their core op­er­a­tions and sup­ply chains, adds the joint study.

The vi­sion and ini­tia­tives to­wards Dig­i­tal India is ex­pected to boost in­vest­ment in the dig­i­tal space in the short-term and lead to rise in dig­i­tal in­no­va­tion, ef­fi­ciency and pro­duc­tiv­ity in the long-term. Cur­rently, a num­ber of do­mes­tic and global com­pa­nies have an­nounced in­vest­ments in the dig­i­tal space in India.

“Dig­i­tal India is likely to have a sig­nif­i­cant impact on the prof­itabil­ity and op­er­a­tions of busi­ness. Through adop­tion of dig­i­tal tech­nolo­gies, com­pa­nies can con­sol­i­date doc­u­men­ta­tion, au­to­mate pro­cesses and have ac­cess to ef­fi­cient and cheaper ICT ca­pa­bil­i­ties”, said San­deep Ja­jo­dia, Pres­i­dent, AS­SOCHAM.

India has pledged to de­crease its car­bon emis­sions by 33 per­cent to 35 per­cent rel­a­tive to its GDP from 2005 lev­els by 2030. The Dig­i­tal India pro­gramme is likely to have a pos­i­tive con­tri­bu­tion to­wards achiev­ing these goals. Wide spread im­ple­men­ta­tion of telep­res­ence and cloud com­put­ing tech­nol­ogy un­der Dig­i­tal India will lead to re­duc­tion in car­bon emis­sions. For ex­am­ple, telep­res­ence can elim­i­nate 20 per­cent of the busi­ness travel, lead­ing to re­duc­tion in car­bon emis­sions by 1.08 mil­lion tonnes glob­ally. Use of cloud stor­age for doc­u­ments will sig­nif­i­cantly re­duce the con­sump­tion of nat­u­ral re­sources like pa­per.

India is the fifth-largest pro­ducer of e-waste, dis­card­ing ap­prox­i­mately 1.8 mil­lion tonnes of e-waste each year. Un­der Dig­i­tal India adop­tion of ICT so­lu­tions such as waste col­lec­tion au­to­ma­tion are ex­pected to con­sid­er­ably re­duce e-waste.

Us­ing Dig­i­tal in­fra­struc­ture that is de­vel­oped un­der the dig­i­tal India pro­gramme, city mu­nic­i­pal­i­ties will be able to bet­ter man­age the col­lec­tion and dis­posal of solid waste and sewage. Sev­eral cities have started the de­ploy­ment of pilot so­lu­tions for waste man­age­ment in cities.

Dig­i­tal India can pre­vent de­for­esta­tion by in­creas­ing the use of dig­i­tal so­lu­tions in the com­ing few years. For ex­am­ple, Google in col­lab­o­ra­tion with Univer­sity of Mary­land and the UN En­vi­ron­ment has de­vel­oped Global For­est Watch 2.0 to pre­vent de­for­esta­tion. This tool uses satel­lite tech­nol­ogy, data shar­ing and hu­man net­works to bet­ter man­age forests.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.