Fans to be daz­zled by Shah Rukh Khan, AR Rehman at the Odisha Men’s Hockey World Cup Bhubaneswar 2018 and ex­pe­ri­ence In­dia’s best kept se­cret

Savvy - - I Believe -

There are now less than 50 days to go un­til this year’s Odisha Hockey Men’s World Cup Bhubaneswar in In­dia. Host city Bhubaneswar is gear­ing up with a num­ber of ac­tiv­i­ties to en­gage in­com­ing fans ahead of the 14th edi­tion of the tour­na­ment, which opens on 28th Novem­ber. Odisha gov­ern­ment has roped in Os­car win­ning mu­sic com­poser A.R Rah­man for com­pos­ing the Of­fi­cial World Cup Song ti­tled ‘ Jai Hind Hind, Jai In­dia’ for the up­com­ing Odisha Hockey Men’s World Cup 2018. The song will not only have pul­sat­ing rhythm but it will also have the magic of po­etry as cel­e­brated lyri­cist-poet Gulzar has penned the lyrics for the song.

Odisha Tourism as host part­ner of the Odisha Hockey Men’s World Cup Bhubaneswar 2018 un­veiled an ex­clu­sive cam­paign for the Hockey Men’s World Cup ti­tled ‘Odisha by Morn­ing, Hockey by Evening’.

The cam­paign was un­veiled dur­ing the Women’s Hockey World Cup in Lon­don on the iconic Lon­don buses. It is be­ing pro­moted na­tion­ally via OOH and so­cial me­dia. The cam­paign was pro­moted at the var­i­ous road­shows and tourism events both na­tion­ally and glob­ally ( Malaysia, Bangkok). Ex­clu­sive Hockey Men’s World Cup pack­ages for the in­com­ing vis­i­tors have also been floated around. Odisha Tourism also signed a MoU with Oyo Rooms to in­crease the in­ven­tory of rooms on its plat­form and en­deav­our to take on board the ho­tels and home stays in Odisha to ac­com­mo­date en­hanced de­mand dur­ing the tour­na­ment. Odisha Tourism signed a con­tent part­ner­ship With

TripAd­vi­sor to boost in­flow of tourists ahead of the Hockey Men’s World Cup Bhubaneswar 2018

Odisha Tourism is fur­ther sup­port­ing The Bhubaneswar Art Trail (BAT), a unique art ini­tia­tive in the coun­try, aim­ing at cre­at­ing a cre­ative space around the Old Town (which is of­ten de­scribed as the ‘a trea­sure trove of time since 6th cen­tury CE’), and in­tro­duc­ing art to the pub­lic in such a mys­tic set­ting and mav­er­ick air.

In many ways, BAT 2018, the de­but edi­tion, is go­ing to democra­tise art in a man­ner rarely seen in In­dia on this scale. Odisha, the repos­i­tory of un­par­al­leled her­itage is also the cap­i­tal of soft power in the coun­try. There is un­com­mon jux­ta­po­si­tion and syn­er­get­icco-ex­is­tence be­tween his­tory and the present, the har­mony of an­tiq­uity and con­tem­po­rary. Odisha, Bhubaneswar, and es­pe­cially the Old Town area are all el­e­ments of a large breath­ing can­vas, wait­ing to be em­braced, but dif­fi­dent, and shy.

BAT 2018 is open­ing up a pub­lic ate­lier – a large pub­lic stretch of work­shop or stu­dio of artists, where masters, as­sis­tants, stu­dents, ap­pren­tices and all of us can work to­gether to pro­duce pieces of fine art. The can­vas can be any­thing – a school build­ing, a pub­lic wall, pave­ments, para­pets, tufts, houses, youth club build­ings, and just about any­thing. Art knows no ceil­ing or fenc­ing.

The host city Bhubaneswar will also be com­pletely Wi-Fi en­abled be­fore the start of the world cup. The fi­bre op­tic net­work would be spread across the city along with set­ting up around 1800 Wi-Fi ac­cess points. With a view to pro­mote clean­li­ness and hy­giene in the Cap­i­tal City ahead of Odisha Men’s Hockey World Cup in Novem­ber, me­chan­i­cal street sweep­ing ma­chines were flagged off and the foun­da­tion stone was laid for 60 smart mod­u­lar stain­less steel toi­lets.

The au­thor­i­ties have also de­cided to put few unique paint­ings on dis­play for the au­di­ence to draw their at­ten­tion to­wards Odisha’s rich cul­ture and great en­thu­si­asm for hockey.

The paint­ings, a genre of fine art, on hockey cre­ated by 25 artists dur­ing a six-day camp held at Pan­thani­vas from Oct 1-6, will be dis­played dur­ing Odisha Hockey Men’s World Cup at Kalinga Sta­dium to take the sports lovers by sur­prise.

Ekamra Sports Lit­er­ary Fes­ti­val 2018 will also take place on 3rd and 4th Novem­ber as a warm up event and will bring to­gether in­ter­na­tional and na­tional sports jour­nal­ists, ac­tors, sportsper­sons un­der one roof.

To fur­ther boost tourism po­ten­tial of the state, the Hand­i­crafts de­part­ment is plan­ning to pro­mote crafts in­te­gral to the state like Ikat weav­ing, Dhokra, and Lac­quer Work dur­ing the sport­ing ex­trav­a­ganza.

Ikat hand­loom stoles de­signed and wo­ven by weavers from Western Odisha would be given to the guests to wel­come them. The stoles are be­ing cus­tom made for the par­tic­i­pat­ing coun­tries. Hockey in­spired prod­ucts made us­ing the Lost Wax Cast­ing tech­nique will also be part of the gift­ing items list.

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