Hand­bag com­pany Coach to be Called Tapestry

Shoes & Accessories - - The Month That Was | Updates I International -

Fa­mous hand­bag brand Coach is about to change its cor­po­rate name, and it’ll soon be called Tapestry.

The com­pany an­nounced that it was plan­ning to re­name it­self as Tapestry, ef­fec­tive on Hal­loween. The com­pany’s ticker sym­bol will change from COH to TPR as well.

But its store name and all the ac­ces­sories it pro­duces will re­main Coach.

Ac­cord­ing the com­pany’s spokes­woman, for the com­pany soon to be known as Tapestry, but noth­ing will change for con­sumers. The cor­po­rate name is be­ing changed mainly to re­flect the com­pany’s ex­pand­ing port­fo­lio.

Coach also owns boot maker Stu­art Weitz­man, which Coach bought in 2015, and fel­low hand­bag maker Kate Spade, which Coach ac­quired ear­lier this year. Those brands will keep their names as well.

The new Tapestry name po­ten­tially makes it eas­ier for the com­pany to pur­chase even more fash­ion lines and put them un­der the Tapestry um­brella.

The spokes­woman said that the Tapestry name was cho­sen partly be­cause it’s a re­flec­tion of the his­tory and her­itage of the Coach, Kate Spade and Stu­art Weitz­man brands.

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