Metro Shoes ropes in Katrina Kaif and Siddharth Malhotra as Ambassadors
India’s leading fashion footwear retailer Metro Shoes has appointed style icons Katrina Kaif and Siddharth Malhotra as their new brand ambassadors. The stylish and vivacious young actors will endorse Metro Shoes’ stylish footwear range as the brand looks to strengthen its position as the country’s foremost and onestop-shop destination for fashion footwear.
Metro Shoes will be running a print, digital and outdoor campaigns featuring Katrina and Siddharth as their image as style icons perfectly fit its personality and positioning Metro Shoes will be running a print, digital and outdoor campaigns featuring Katrina and Siddharth as their image as style icons perfectly fit its personality and positioning. With this collaboration, Metro Shoes elevates its pan-india presence. It is investing around ` 25 crore on the new endorsement deals and campaign.
Talking about the association CEO & MD, Metro Shoes Ltd., Farah Malik said, “We are delighted to have Katrina Kaif and Siddharthmalhotra representing Metro Shoes Ltd. They are the perfect embodiment of what we stand for – distinctive style with a confident and a sparkling personality. Our new campaign aims to be a strong fashion-forward statement which is aptly represented by trendsetters Katrina and Siddharth. We look forward to charting an exciting brand journey with them.”