Flipkart Signs Partnership Deal With Decathlon
Homegrown ecommerce giant Flipkart has signed a strategic partnership deal with Decathlon, a sporting goods company that specialises in sports equipment, fitness products, clothing, footwear and accessories.
As part of the partnership, Decathlon products will now be available on Flipkart at the same prices. The alliance will also offer the sports goods company access to the ecommerce giant’s customer base in tier II cities and towns across the country.
According to Rishi Vasudev, Head of Flipkart Fashion, “This is a milestone partnership where a sports retail giant like Decathlon has chosen Flipkart as its preferred partner to expand its reach to online Indian shoppers. We are confident that with this association will further cement Flipkart’s dominance as the most-preferred online destination for every sports and fitness enthusiast.”
Products in more than 120 categories will be sold on the online marketplace. These products will be available to customers in over 10,000 PIN codes in India. Furthermore, another 30 sports lines are expected to go live on Flipkart by December.
French company Decathlon is a sporting goods retailer that focuses on manufacturing sports products as well as distributing online and in stores.