Flip­kart Signs Part­ner­ship Deal With De­cathlon

Shoes & Accessories - - Contents -

Home­grown ecom­merce gi­ant Flip­kart has signed a strate­gic part­ner­ship deal with De­cathlon, a sport­ing goods com­pany that spe­cialises in sports equip­ment, fit­ness prod­ucts, cloth­ing, footwear and ac­ces­sories.

As part of the part­ner­ship, De­cathlon prod­ucts will now be avail­able on Flip­kart at the same prices. The al­liance will also of­fer the sports goods com­pany ac­cess to the ecom­merce gi­ant’s cus­tomer base in tier II cities and towns across the coun­try.

Ac­cord­ing to Rishi Va­sudev, Head of Flip­kart Fash­ion, “This is a mile­stone part­ner­ship where a sports re­tail gi­ant like De­cathlon has cho­sen Flip­kart as its pre­ferred part­ner to ex­pand its reach to on­line In­dian shop­pers. We are con­fi­dent that with this as­so­ci­a­tion will fur­ther ce­ment Flip­kart’s dom­i­nance as the most-pre­ferred on­line desti­na­tion for ev­ery sports and fit­ness en­thu­si­ast.”

Prod­ucts in more than 120 cat­e­gories will be sold on the on­line mar­ket­place. These prod­ucts will be avail­able to cus­tomers in over 10,000 PIN codes in In­dia. Fur­ther­more, an­other 30 sports lines are ex­pected to go live on Flip­kart by De­cem­ber.

French com­pany De­cathlon is a sport­ing goods re­tailer that fo­cuses on man­u­fac­tur­ing sports prod­ucts as well as dis­tribut­ing on­line and in stores.

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