Campus Shoes eyes expansion, growth with new avatar
Aiming for accelerated growth and expansion, Campus has introduced a colour palette and design for its logo. With emphasis on progressive and younger designs, the sports shoe brand eyes position as the best youthful, aspirational and performance-oriented brand.
Keeping the same in mind, it has introduced ‘Camptech’, which is a technology-based product line. The company has chosen Bollywood actor Varun Dhawan and actress Aisha Sharma as their brand ambassadors.
“With all the efforts and new strategies in place, in next few years, Campus will definitely establish itself as a modern, premium, youthful, vibrant and stellar shoe brand in the market that is backed by technology and encourages performance and active lifestyle of young India,” remarked CEO Campus Shoes, Nikhil Agarwal.
The company claims that its shoes will be made using superior breathable fabric and have reduced bending resistance and more slip resistance for a better performance.