Industry | Startup
Mapping the startup Trend
As India finds itself on the threshold of a new era, it has realized the need to harness talents and nurture them. As a result, today the list of homegrown startup brands is surprisingly long. However, there is a huge difference between a mere startup and being the one which has created a prominent place in the bustling footwear industry. This isn’t easy given that major global brands have stormed in to get their shares of the pie.
If the organized market of yesteryears was shared between a few major brands, then a new vigour and aspiration have spawned brands with product portfolios capable to pose serious competition to the major brands’ with global reputation. Their advantage is that they know the playing field as well as the target audience too well, and they, therefore, are quite clear about what they should cater to what segment.
In most competitions, not all succeed. However, in an unhealthy environment the chances, apparently, are slim. Underscoring this, successive governments have been nurturing the startup culture so that more talents can come forward. Evidently, America’s Silicon Valley is no accident; it is the result of a massive and consistent efforts.
Though the same has not been replicated, the steps that have been undertaken have delivered some good results. This, however, doesn’t mean that India can rest on its laurels; the need to do more and more is quite clearly written in the wall. The need to develop an ecosystem where new ideas can be incubated, and something that also ensures that they are given enough space and opportunity to grow till they, someday, turn another Aldo or Jimmy Choo, is vital. Shoes & Accessories strongly feels that this is crucial in ensuring that the industry grows and is sustained. We, therefore, have decided to map the startup trend in the industry.