In­dus­try | Startup

Shoes & Accessories - - Contents -

Map­ping the startup Trend

As In­dia finds it­self on the thresh­old of a new era, it has re­al­ized the need to har­ness tal­ents and nur­ture them. As a re­sult, to­day the list of home­grown startup brands is sur­pris­ingly long. How­ever, there is a huge dif­fer­ence be­tween a mere startup and be­ing the one which has cre­ated a prom­i­nent place in the bustling footwear in­dus­try. This isn’t easy given that ma­jor global brands have stormed in to get their shares of the pie.

If the or­ga­nized mar­ket of yesteryears was shared be­tween a few ma­jor brands, then a new vigour and as­pi­ra­tion have spawned brands with prod­uct port­fo­lios ca­pa­ble to pose se­ri­ous com­pe­ti­tion to the ma­jor brands’ with global rep­u­ta­tion. Their ad­van­tage is that they know the play­ing field as well as the tar­get au­di­ence too well, and they, there­fore, are quite clear about what they should cater to what seg­ment.

In most com­pe­ti­tions, not all suc­ceed. How­ever, in an un­healthy en­vi­ron­ment the chances, ap­par­ently, are slim. Un­der­scor­ing this, suc­ces­sive gov­ern­ments have been nur­tur­ing the startup cul­ture so that more tal­ents can come for­ward. Ev­i­dently, Amer­ica’s Sil­i­con Val­ley is no ac­ci­dent; it is the re­sult of a mas­sive and con­sis­tent ef­forts.

Though the same has not been repli­cated, the steps that have been un­der­taken have de­liv­ered some good re­sults. This, how­ever, doesn’t mean that In­dia can rest on its lau­rels; the need to do more and more is quite clearly writ­ten in the wall. The need to de­velop an ecosys­tem where new ideas can be in­cu­bated, and some­thing that also en­sures that they are given enough space and op­por­tu­nity to grow till they, some­day, turn an­other Aldo or Jimmy Choo, is vi­tal. Shoes & Ac­ces­sories strongly feels that this is cru­cial in en­sur­ing that the in­dus­try grows and is sus­tained. We, there­fore, have de­cided to map the startup trend in the in­dus­try.

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