HRX Aims ` 500 Cr turnover

Shoes & Accessories - - The Month That Was -

Fu­elled by ex­pan­sion in prod­uct cat­e­gories and off­line pres­ence this year, Hrithik Roshan-backed fash­ion brand HRX is eye­ing ` 500-crore turnover by 2020 from its ap­par­els and footwear sec­tion.

Be­sides, the com­pany, which is co-owned by Hrithik Roshan and Ex­ceed En­ter­tain­ment, is look­ing to foray into per­sonal care, sun­glasses and back­pack cat­e­gories.

HRX has an ex­clu­sive as­so­ci­a­tion with Myn­tra for its range of prod­ucts and had a rev­enue of about ` 100 crore last year.

Ex­ceed En­ter­tain­ment Man­ag­ing Di­rec­tor and HRX co-founder As­far Zaidi was quoted,”we are aim­ing at ` 500 crore turnover in the next three years from the ap­par­els and footwear sec­tion. We are in be­tween plans to ex­pand the prod­uct cat­e­gories and of­fer more in the space of ac­tive wear.”

The com­pany which sells its prod­ucts on­line is chalk­ing out its cal­en­dar to ex­pand in the off­line space through multi brand out­lets (MBOS) and ex­clu­sive brand out­lets (EBOS).

“The process of iden­ti­fy­ing the right re­tail part­ners for MBOS and avail­abil­ity of the right lo­ca­tions EBOS has be­gun. We are tar­get­ing the fes­tive sea­son of 2018,” Zaidi said.

The com­pany re­cently launched HRX work­out and MI HRX fit­ness band mark­ing its en­try into the phys­i­cal fit­ness space and is ex­plor­ing to en­ter into var­i­ous new cat­e­gories to aug­ment its brand.

“As we progress, we are look­ing at per­sonal care, sun­glasses and HRX back­packs as cat­e­gories to ex­plore,” Zaidi said.

The com­pany last year signed a ` 100-crore deal with health and well­ness startup Cure. Fit, which in­cluded the ac­tor’s stake in the com­pany and HRX’S specialised work­out plan in­tro­duced across Cult fit­ness cen­tres op­er­ated by Cure.fit.

Zaidi said the com­pany has re­ceived en­cour­ag­ing re­sponse to its Cult pro­grammes and is look­ing to ex­pand pan-in­dia by set­ting up more than 500 Cult cen­ters across 15 key mar­kets. About seven will be launched by the end of this year.

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