Sportswear sales rise up to 100% in 2017 December
Demand for athletic gear in India has always surged during December, 2017. But this time, sportswear firms saw up to 100% growth in sales in December, thanks to early end-of season sale across the country.
“We did twice of what we usually do in other months. While New Year resolutions have always helped us get good results in December, we could rake in better numbers in 2017 due to end-ofseason sale and marathons,” says said Rajat Khurana, MD of Asics India.
Similarly, Puma India MD Abhishek Ganguly said December was a high-traction month for the German sportswear firm. According to him, “Sports and fitness are clearly getting more prioritised and are topping New Year resolutions. We have seen a substantial uplift in consumer demand during December this year. Across channels, our sales is 30% more than the average monthly sales for the year.”
Categories such as running, training and fitness usually do well for sportswear companies during the end of the year, while at other times, companies bank on athleisure for a bulk of their volumes.