La­coste Un­veils Joint Footwear Ven­ture With Pent­land Group

Shoes & Accessories - - The Month That Was -

La­coste is aim­ing to take its footwear busi­ness fur­ther by form­ing a joint ven­ture with its long­time global li­censee for the cat­e­gory —Pent­land Group.

The brand’s move re­flects its strat­egy to push for bet­ter in­te­gra­tion with its var­i­ous li­cense hold­ers, which also in­clude Coty for fra­grances, Mo­vado Group for watches and Mar­chon for eye­wear.

The new ven­ture will be based out of Pent­land’s Lon­don head­quar­ters. Pent­land will over­see the cre­ation and pro­duc­tion of the brand’s footwear lines as well as dis­tri­bu­tion in Bri­tain, while La­coste will han­dle dis­tri­bu­tion in its main ter­ri­to­ries.

Pent­land Brands’s CEO Andy Long said, “(the move) demon­strates the strength of the re­la­tion­ship be­tween Pent­land and the La­coste Group, which is the re­sult of 26 years of col­lab­o­ra­tion since 1991.”

“The ven­ture is fully in line with its strate­gic project, which aims to pro­mote the brand’s pres­tige and op­ti­mize the co­or­di­na­tion of all prod­uct cat­e­gories, thus re­in­forc­ing the La­coste style ev­ery­where in the world,” said Thierry Guib­ert, pres­i­dent La­coste Group.

With an­nual sales of $3 bil­lion across 190 coun­tries, Pent­land Brands counts Berghaus Can­ter­bury of New Zealand, Speedo, Boxfresh, El­lesse, Kan­ga­roos, Mitre and Red or Dead in its port­fo­lio and is the global li­censee for Ted Baker footwear and the U.K. li­censee for Kick­ers. It also has stakes in com­pa­nies in­clud­ing Hunter Boots, But­ter­fly Twists, Heidi Klein and Track­smith, and is the ma­jor­ity owner of JD Sports Fash­ion Lim­ited, which op­er­ates over 800 sports, fash­ion and out­door stores across Europe.

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