Lacoste Unveils Joint Footwear Venture With Pentland Group
Lacoste is aiming to take its footwear business further by forming a joint venture with its longtime global licensee for the category —Pentland Group.
The brand’s move reflects its strategy to push for better integration with its various license holders, which also include Coty for fragrances, Movado Group for watches and Marchon for eyewear.
The new venture will be based out of Pentland’s London headquarters. Pentland will oversee the creation and production of the brand’s footwear lines as well as distribution in Britain, while Lacoste will handle distribution in its main territories.
Pentland Brands’s CEO Andy Long said, “(the move) demonstrates the strength of the relationship between Pentland and the Lacoste Group, which is the result of 26 years of collaboration since 1991.”
“The venture is fully in line with its strategic project, which aims to promote the brand’s prestige and optimize the coordination of all product categories, thus reinforcing the Lacoste style everywhere in the world,” said Thierry Guibert, president Lacoste Group.
With annual sales of $3 billion across 190 countries, Pentland Brands counts Berghaus Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, Kangaroos, Mitre and Red or Dead in its portfolio and is the global licensee for Ted Baker footwear and the U.K. licensee for Kickers. It also has stakes in companies including Hunter Boots, Butterfly Twists, Heidi Klein and Tracksmith, and is the majority owner of JD Sports Fashion Limited, which operates over 800 sports, fashion and outdoor stores across Europe.