Reebok Show­cases Flexweave Footwear Tech­nol­ogy

Shoes & Accessories - - The Month That Was -

Af­ter de­but­ing the tech­nol­ogy via a col­lab­o­ra­tion with Hunts­man & Sons last year, Reebok part­ners with de­sign­ers to show­case its Flexweave footwear in­no­va­tion.

In part­ner­ship with Joe Doucet x Part­ners, Modla and Odd Mat­ter, Reebok ex­plored the po­ten­tial of its new ma­te­rial -- an open fig­ure-8 con­struc­tion that in­ter­locks un­lim­ited strands to cre­ate strong and light sur­face.

All de­sign­ers worked with the ver­sion of the tex­tile that will ap­pear in the first­gen­er­a­tion of Reebok Flexweave footwear, launch­ing this year, made from che­nille yarn.

Ac­cord­ing to Els Wold­hek of Odd Mat­ter,“the In­spi­ra­tion for the chair came from the Flexweave ma­te­rial it­self. Whilst ex­per­i­ment­ing and play­ing with the fab­ric we were very in­trigued by its be­hav­ior, struc­ture and strength un­der ten­sion. From there we wanted to cre­ate an ob­ject that played with that ten­sion, a bit like the string of a bow, some­thing in which the ten­sion and strength is pal­pa­ble. Work­ing with the Flexweave was very in­ter­est­ing, for in­stance when cut­ting it in dif­fer­ent direc­tions you straight away no­tice the dif­fer­ences be­tween the fibers and the tech­ni­cal prop­er­ties of the Flexweave. This in turn has made us re­ally cu­ri­ous about ev­ery­thing else that is pos­si­ble with the tech­nol­ogy.”

Fi­nally, Lon­don-based Modla pushed the creative bound­aries of 3D print­ing and dig­i­tal 3D de­sign, cre­at­ing a Reebok Flexweave al­ti­tude train­ing mask.

New York-based Joe Doucet x Part­ners de­signed a pair of Reebok Flexweave run­ning gloves, which are form-fit­ting to the wear­ers hand and ab­sorb sweat as they run. The pro­to­type was de­signed with the vi­sion of be­ing Gps-en­abled, guid­ing the wearer through their run with flash­ing LED lights to in­di­cate when to turn left or right.

Nether­lands-based de­sign stu­dio Odd Mat­ter cre­ated a fur­ni­ture se­ries of “ac­tive sit­ting” chairs; made through a com­bi­na­tion of Reebok Flexweave and mal­leable EVA foam.

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