Con­verse Un­veils Mil­i­tary-in­spired Footwear

Shoes & Accessories - - The Month That Was -

The Mas­sachusetts-based com­pany and Nike sub­sidiary Con­verse once used to make footwear for the mil­i­tary dur­ing World War II. Re­peat­ing his­tory, it has rolled out a new line of “Ur­ban Util­ity” sneak­ers de­signed with dura­bil­ity in mind.

The new footwear fea­tures “Gore-tex bonded seams through­out for water­proof wear, re­flec­tive pan­els for vis­i­bil­ity, and mil­i­tary-in­spired tex­tiles for added dura­bil­ity,” ac­cord­ing to the com­pany.

It comes in two types: a high top uni­sex boot for $170 (in black or white) and a Chuck Tay­lor 70 util­ity hiker for $150 (in neon or­ange, black or tan). The lat­ter color, found on many a modern mil­i­tary equip­ment, from com­bat ve­hi­cles to pis­tols, al­ready seems in de­mand -- it’s listed as “sold out” on Nike.com.

The Ur­ban Util­ity Col­lec­tion also in­cludes a Gore-tex util­ity men’s jacket for $400, a ma­chinewash­able polyester coat fit­ted with four bel­lowed storm pock­ets and a se­cure zip chest pocket for max­i­mum stor­age, and a util­ity coaches men’s jacket for $150, ac­cord­ing to the web­site.

If the col­lec­tion is suc­cess­ful, per­haps the com­pany will con­tinue to look to the mil­i­tary for ideas.

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