Amazon Took 4% of All American Retail Sales in 2017, Report
Amazon had an impressive 2017. The e-tailer was responsible for 44 percent of e-commerce sales, or 4 percent of all retail sales, according to a report from One Click Retail.
Amazon’s increased success is spurred in large part by millennials. As the demographic “grows up” and has more earning power — and as millennials have families of their own to shop for — the cohort continues to spend more online.
Amazon’s burgeoning private label business — another area of interest for younger consumers — is also likely adding to its clout. While the e-tailed sells a large chunk of goods through third parties, the company has expanded through private labels across numerous retail categories.
According to One Click Retail, Amazon netted nearly $450 million in sales from its private labels alone last year, with the bulk made up of sales from Amazon Basics, which sells computer cables and batteries. And Whole Foods, which Amazon purchased in June, is already the second-largest private brand for the e-commerce giant.
The success of these private labels is augmented by Amazon’s strong holiday season, which the company dubbed its “biggest” ever. Surging Prime memberships and increased use of Amazon’s mobile app helped drive sales throughout the holiday season.
Some struggling traditional retailers have already reported strong 2017 holiday sales, with e-commerce sales becoming a bigger component of their balance sheet. But with its eggs spread out across many different baskets, Amazon remains a difficult beast for traditional retailers to keep up with.
In honor of Martin Luther King Jr. Day, Nike introduced its equalitythemed Black History Month collection, with several limited-edition sneakers available now — and more to come in February.
Leading the way for the range is the “Equality” Air Force 1 Low and Air Jordan 1 Melo, which feature black-and-white uppers with gold accents, and the “BHM” KD 10, Kyrie 4, Lebron 15 and Mercurial Vapor XI, which draw colors from the PanAfrican flag.
Select styles in the collection are accented with dates that reference important moments of standing up for equality.
For example, Lebron James’ signature Lebron model features the date July 13, 2016, printed on its Zoom Air bubble. This is a nod to the moment when James took the stage with Carmelo Anthony, Chris Paul and Dwyane Wade at the ESPY Awards to speak out against racial profiling.
Another notable highlight in the collection is the Mercurial Vapor XI soccer cleat, which Nike says will be worn on the pitch by Kevin-prince Boateng of Eintracht Frankfurt and Paris SaintGermain’s Dani Alves.
Several styles in the collection were released via Nike’s e-commerce site and SNKRS app, and the Air Jordan 1 Melo, Air Force 1 Low and Kyrie 4 have all sold out at retail.