Ama­zon Took 4% of All Amer­i­can Re­tail Sales in 2017, Re­port

Shoes & Accessories - - The Month That Was -

Ama­zon had an im­pres­sive 2017. The e-tailer was re­spon­si­ble for 44 per­cent of e-com­merce sales, or 4 per­cent of all re­tail sales, ac­cord­ing to a re­port from One Click Re­tail.

Ama­zon’s in­creased suc­cess is spurred in large part by mil­len­ni­als. As the de­mo­graphic “grows up” and has more earn­ing power — and as mil­len­ni­als have fam­i­lies of their own to shop for — the co­hort con­tin­ues to spend more on­line.

Ama­zon’s bur­geon­ing pri­vate la­bel busi­ness — an­other area of in­ter­est for younger con­sumers — is also likely adding to its clout. While the e-tailed sells a large chunk of goods through third par­ties, the com­pany has ex­panded through pri­vate la­bels across nu­mer­ous re­tail cat­e­gories.

Ac­cord­ing to One Click Re­tail, Ama­zon net­ted nearly $450 mil­lion in sales from its pri­vate la­bels alone last year, with the bulk made up of sales from Ama­zon Ba­sics, which sells com­puter ca­bles and bat­ter­ies. And Whole Foods, which Ama­zon pur­chased in June, is al­ready the sec­ond-largest pri­vate brand for the e-com­merce gi­ant.

The suc­cess of these pri­vate la­bels is aug­mented by Ama­zon’s strong hol­i­day sea­son, which the com­pany dubbed its “big­gest” ever. Surg­ing Prime mem­ber­ships and in­creased use of Ama­zon’s mo­bile app helped drive sales through­out the hol­i­day sea­son.

Some strug­gling tra­di­tional re­tail­ers have al­ready re­ported strong 2017 hol­i­day sales, with e-com­merce sales be­com­ing a big­ger com­po­nent of their bal­ance sheet. But with its eggs spread out across many dif­fer­ent bas­kets, Ama­zon re­mains a dif­fi­cult beast for tra­di­tional re­tail­ers to keep up with.

In honor of Martin Luther King Jr. Day, Nike in­tro­duced its equal­i­tythemed Black His­tory Month col­lec­tion, with sev­eral lim­ited-edi­tion sneak­ers avail­able now — and more to come in Fe­bru­ary.

Lead­ing the way for the range is the “Equal­ity” Air Force 1 Low and Air Jor­dan 1 Melo, which fea­ture black-and-white up­pers with gold ac­cents, and the “BHM” KD 10, Kyrie 4, Lebron 15 and Mer­cu­rial Va­por XI, which draw colors from the PanAfrican flag.

Se­lect styles in the col­lec­tion are ac­cented with dates that ref­er­ence im­por­tant mo­ments of stand­ing up for equal­ity.

For ex­am­ple, Lebron James’ sig­na­ture Lebron model fea­tures the date July 13, 2016, printed on its Zoom Air bub­ble. This is a nod to the mo­ment when James took the stage with Carmelo An­thony, Chris Paul and Dwyane Wade at the ESPY Awards to speak out against racial pro­fil­ing.

An­other no­table high­light in the col­lec­tion is the Mer­cu­rial Va­por XI soc­cer cleat, which Nike says will be worn on the pitch by Kevin-prince Boateng of Ein­tra­cht Frank­furt and Paris Sain­tGer­main’s Dani Alves.

Sev­eral styles in the col­lec­tion were re­leased via Nike’s e-com­merce site and SNKRS app, and the Air Jor­dan 1 Melo, Air Force 1 Low and Kyrie 4 have all sold out at re­tail.

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