Un­der Ar­mour Part­ners With Team Canada

Shoes & Accessories - - The Month That Was -

Un­der Ar­mour has part­nered with the Cana­dian Olympic Com­mit­tee to serve as Team Canada’s of­fi­cial high-per­for­mance footwear sup­plier through 2024. Cana­dian ath­letes will first march out in the brand’s wares in this year’s open­ing cer­e­mony in Pyeongchang County, South Ko­rea.

This part­ner­ship rep­re­sents Un­der Ar­mour’s first time spon­sor­ing a Na­tional Olympic Com­mit­tee, although the com­pany has worked with spe­cific teams, such as USA Gym­nas­tics, in the past.

The com­pany will be pro­vid­ing Team Canada’s ath­letes with three shoe styles for the Olympics in Pyeongchang: the UA Govie Boot, the UA HOVR Phan­tom Ct run­ning shoe and the UA Ul­ti­mate Speed Train­ing Shoe.

Ath­letes will wear the Govie Boot for the open­ing and clos­ing cer­e­monies. The boots fea­ture Coldgear Re­ac­tor in­su­la­tion for com­fort and a UA Storm water­proof mem­brane for breatha­bil­ity.

Team Canada ath­letes will be among the first to sport the UA HOVR Phan­tom Ct, a new run­ning shoe. And ath­letes will also step out in the UA Ul­ti­mate Speed train­ing shoe, which boasts a firm heel for sta­bil­ity and a dual-den­sity mid­sole for re­spon­sive­ness. Un­der Ar­mour will of­fer a lim­ited num­ber of its shoes in the coun­try’s colors for sale on its web­site, as well as through the Cana­dian sports re­tailer Sport Chek.

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