How Pr Em­braces Ev­ery­one And Ev­ery­thing?

Veta Ra­tra is an In­de­pen­dent Brand Con­sul­tant, who be­lieves that Its im­por­tant to Cre­ate brand aware­ness in this Dy­namic and ver­sa­tile com­pet­i­tive world. She shares her thoughts with Dipika Cho­pra, S&A on brand build­ing & es­tab­lish­ing a brand iden­tity emp

Shoes & Accessories - - Marketing -

Pub­lic re­la­tions should be an in­te­gral part of the mar­ket­ing mix and the con­fu­sion around its role needs to be clar­i­fied. While ad­ver­tis­ing is of­ten “in your face” and easy to iden­tify, pub­lic re­la­tions plays a more sub­tle, but no less im­por­tant, role in the mar­ket­ing plan of or­ga­ni­za­tions. Pub­lic re­la­tions plays a more ex­ten­sive and com­pre­hen­sive role in an or­ga­ni­za­tion and its use can greatly ben­e­fit the or­ga­ni­za­tion at all times, not just dur­ing the new­est ad­ver­tis­ing cam­paign. While they are suc­cess­ful when used to­gether, PR is not a form of or a part of ad­ver­tis­ing. It is its own mar­ket­ing tactic that can be ap­plied across all parts of the mar­ket­ing mix.

PR is the most ef­fec­tive and less ex­pen­sive tool of Mar­ket­ing. It not only en­hances brand im­age and Good­will, but also put the brand on dif­fer­ent spec­trums of com­mu­ni­ca­tion which not in­cludes your News­pa­per / Mag­a­zines etc but also Makes your pop­u­lar­ity go lit­tle faster. If Done ef­fec­tively, It also helps you reach­ing you tar­get clien­tele straight for­ward­edly. At present, PR has ex­panded its hori­zon to Dig­i­tal Me­dia. The en­try of Dig­i­tal Me­dia is def­i­nitely adding to the course of Brand build­ing, and def­i­nitely for much bet­ter vis­i­bi­ity. It helps you to reach wider Im­por­tance. You can’t deny it. Dig­i­tal mar­ket­ing is cat­a­pult­ing past ana­log. Peo­ple are con­sum­ing more dig­i­tal con­tent daily – us­ing their smart phones, desk­tops com­put­ers, lap­tops, tablets, and more. Dig­i­tal mar­ket­ing cam­paigns are crit­i­cal for every busi­ness these days. Like ev­ery­thing when it comes to busi­ness, the more thought you put into both your con­tent and your me­dia, the bet­ter re­sults you will get. You need to en­gage your au­di­ence through mul­ti­ple out­lets.. You have quite a bit of free­dom in choos­ing the out­lets that you will use for your mar­ket­ing cam­paign. Han­dles like Twit­ter, Face­book, and Youtube are all great ones right now. The chances are good that re­gard­less of your niche, your busi­ness will ben­e­fit from en­gag­ing prospec­tive cus­tomers on these fronts. The best thing that you can do is to try them all. At the same time tra­di­tional forms of me­dia con­tin­ues to en­rich their value. I feel that in the process of Brand build­ing more you get, the bet­ter it for the brand.

Pub­lic Re­la­tions is more ef­fec­tive these days, as Its not only what you talk about your brand, but Its oth­ers rec­om­men­da­tion for your Brand. Right from Mak­ing you talk of the town via News­pa­per / Mag­a­zines cov­er­ages, Dig­i­tal ap­pear­ances, Col­lob­o­ra­tions with brands for Mu­tual ben­e­fits, Events with So­cial, Reel and Real in­flu­encers all to­gether help you to make your brand reach po­ten­tial heights.

PR is com­mu­ni­ca­tion in many ways with your tar­get mar­ket. Maybe in­stead of pub­lic re­la­tions we ought to call it tar­get mar­ket re­la­tions or TMR. You may be com­mu­ni­cat­ing about a new prod­uct, spread­ing news about your com­pany or mak­ing a ma­jor an­nounce­ment. De­fine what your pub­lic or tar­get is in your pub­lic re­la­tions ef­fort. This is best done by defin­ing your tar­get mar­ket and then any sub-seg­ment. Lin­ing up pub­li­ca­tions and broad­casts with the mar­ket and the seg­ments will de­fine what the pub­lic is for your pub­lic re­la­tions.

The bot­tom line is to get word out about you, your com­pany, your prod­ucts and ser­vices to those who could po­ten­tially buy from you. Pub­lic re­la­tions is just one part of mar­ket­ing, as mar­ket­ing is made up of many things. The good news about PR is the cost and the ef­fec­tive­ness when it is in front of your tar­get mar­ket.

Veta Ra­tra

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