How Pr Embraces Everyone And Everything?
Veta Ratra is an Independent Brand Consultant, who believes that Its important to Create brand awareness in this Dynamic and versatile competitive world. She shares her thoughts with Dipika Chopra, S&A on brand building & establishing a brand identity emp
Public relations should be an integral part of the marketing mix and the confusion around its role needs to be clarified. While advertising is often “in your face” and easy to identify, public relations plays a more subtle, but no less important, role in the marketing plan of organizations. Public relations plays a more extensive and comprehensive role in an organization and its use can greatly benefit the organization at all times, not just during the newest advertising campaign. While they are successful when used together, PR is not a form of or a part of advertising. It is its own marketing tactic that can be applied across all parts of the marketing mix.
PR is the most effective and less expensive tool of Marketing. It not only enhances brand image and Goodwill, but also put the brand on different spectrums of communication which not includes your Newspaper / Magazines etc but also Makes your popularity go little faster. If Done effectively, It also helps you reaching you target clientele straight forwardedly. At present, PR has expanded its horizon to Digital Media. The entry of Digital Media is definitely adding to the course of Brand building, and definitely for much better visibiity. It helps you to reach wider Importance. You can’t deny it. Digital marketing is catapulting past analog. People are consuming more digital content daily – using their smart phones, desktops computers, laptops, tablets, and more. Digital marketing campaigns are critical for every business these days. Like everything when it comes to business, the more thought you put into both your content and your media, the better results you will get. You need to engage your audience through multiple outlets.. You have quite a bit of freedom in choosing the outlets that you will use for your marketing campaign. Handles like Twitter, Facebook, and Youtube are all great ones right now. The chances are good that regardless of your niche, your business will benefit from engaging prospective customers on these fronts. The best thing that you can do is to try them all. At the same time traditional forms of media continues to enrich their value. I feel that in the process of Brand building more you get, the better it for the brand.
Public Relations is more effective these days, as Its not only what you talk about your brand, but Its others recommendation for your Brand. Right from Making you talk of the town via Newspaper / Magazines coverages, Digital appearances, Colloborations with brands for Mutual benefits, Events with Social, Reel and Real influencers all together help you to make your brand reach potential heights.
PR is communication in many ways with your target market. Maybe instead of public relations we ought to call it target market relations or TMR. You may be communicating about a new product, spreading news about your company or making a major announcement. Define what your public or target is in your public relations effort. This is best done by defining your target market and then any sub-segment. Lining up publications and broadcasts with the market and the segments will define what the public is for your public relations.
The bottom line is to get word out about you, your company, your products and services to those who could potentially buy from you. Public relations is just one part of marketing, as marketing is made up of many things. The good news about PR is the cost and the effectiveness when it is in front of your target market.