‘Overwhelming Demand’ Shuts Down Levi’s Air Jordan Launch
The Levi’s and x Air Jordan sneaker releases drew large unruly crowds in New York’s Soho neighborhood, causing Levi’s to cancel the in-store launch of its Air Jordan collaboration.
The collection, which includes co-branded takes on the Air Jordan 4 retro sneaker and Levi’s denim trucker jacket, was released globally recently at a select number of retailers. However, the limited supply caused mobs of fans to flood the Soho streets, forcing the NYPD to put an end to the first-come, first-served launch.
Levi’s later announced that “overwhelming demand” had caused the release to be postponed out of concern for the “safety of our fans and store employees.”
Other locations that carried both items in the collection included Bottega Back Door, Concepts, Doe, End, Invincible, Jordan Bastille, Kicks, Kinetics, Levi’s Harajuku, Levi’s San Francisco, Levi’s Berlin, Levi’s London, Levi’s Osaka, Levi’s Paris, Levi’s Shanghai, Livestock, Opium, Oquim, Shinzo, Shoe Gallery, Si Vas Descalzao, Sneakersnstuff, Solefly, Sports Lab, Ubiq and Undefeated.