“CLE is com­mit­ted to­wards the over­all de­vel­op­ment of the In­dian leather sec­tor and there­fore in achiev­ing higher ex­port growth to en­hance In­dia’s share in global leather trade. The De­sign­ers Fair is a plat­form cre­ated by Coun­cil for Leather Ex­ports to pro

Shoes & Accessories - - Trade Event -

– Mukhtarul Amin

Chair­man, Coun­cil for Leather Ex­ports par­tic­i­pated. Be­sides, the fair was at­tended by 375 busi­ness vis­i­tors re­sult­ing in gen­er­a­tion of busi­ness worth of $ 5,37,780.

This time, the 3rd edi­tion of De­sign­ers Fair will be held at Ho­tel ITC Grand Chola, Chen­nai be­tween dur­ing Fe­bru­ary 1-3, 2018. It is be­lieved that about 40-45 over­seas and In­dian de­sign­ers and de­sign in­sti­tutes will be dis­play­ing their wide range of de­signs of leather prod­ucts and footwear at the fair.

Man­u­fac­tur­ers and ex­porters are in­creas­ingly lean­ing on home-grown de­sign­ers as well for busi­ness as­so­ci­a­tions rang­ing from sig­na­ture lines to lim­ited-edi­tion spe­cial range to woo in­ter­na­tional buy­ers as well as In­dia’s am­bi­tious con­sumers. Footwear mod­elists dis­play­ing their col­lec­tions were the best bet for the same, since they have a spe­cific style and can fuse In­dian and in­ter­na­tional de­signs bril­liantly to de­velop as­pi­ra­tional prod­ucts.

HUGE PO­TEN­TIAL

What is driv­ing this new­found love for de­signer lines and com­mer­cial mod­elist is the in­creas­ing fash­ion aware­ness and lo­cal knowl­edge among con­sumers, and ex­porters’ need to dif­fer­en­ti­ate in an in­creas­ingly crowded and com­modi­tized mar­ket. There have been an in­creas­ing num­ber of col­lab­o­ra­tions be­tween In­dian re­tail­ers and de­sign­ers, but un­for­tu­nately most re­tail­ers con­sider these as short-term ar­range­ments, which need to change. In de­vel­oped mar­kets, for in­stance, most mar­keter-de­signer part­ner­ships are of long term as­so­ci­a­tion.

With In­dia on the growth tra­jec­tory, there is a need to lay a strong foun­da­tion of world-class in­fra­struc­ture. As the In­dian leather and footwear in­dus­try is aim­ing to move-up the value chain, in­fra­struc­ture and de­sign de­vel­op­ment

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.