Shoe­care Watch | MV Shoe­care

Serv­ing an Am­bi­tious Con­sumer Base

Shoes & Accessories - - Contents -

On Prod­ucts

Our in­soles port­fo­lio is aimed at pro­vid­ing ut­most shoe wear­ing and walk­ing com­fort. The prod­uct port­fo­lio is di­vided into 3 cat­e­gories, ac­tive, ease and gel com­fort, based on func­tion­al­ity and use of the in­soles.

Un­der the ac­tive cat­e­gory, we have a range of spe­cial­ized, tech­ni­cally so­phis­ti­cated prod­ucts for sports and out­doors. Each prod­uct has a de­fined func­tional pro­file re­quired for en­hanc­ing the per­for­mance dur­ing the ac­tiv­ity.

In our ease range of in­soles, we have a se­lec­tion of high-qual­ity ma­te­ri­als like Mem­ory Foam, La­tex Foam and Cot­ton Terry. Each ma­te­rial has its own di­verse fea­tures that pro­vide ease and com­fort to the feet through­out the day.

As the name sug­gests, in Gel Com­fort range we have in­soles made from high qual­ity gel, which makes walk­ing and other ac­tiv­i­ties ex­tremely com­fort­able. Soft gel cush­ions the feet lend­ing the feet a per­fect grip with a sooth­ing mas­sage ef­fect while walk­ing and when stand­ing. They pro­vide sta­bil­ity and com­fort.

Unique­ness

Our con­sumer is am­bi­tious, hard work­ing and a go-get­ter. In this fast-paced life he wishes to per­form di­verse set of ac­tiv­i­ties and give his best at ev­ery­thing he does. His work is chal­leng­ing and in­volves stand­ing and walk­ing for long hours at times. We pro­vide our con­sumer with a range of in­soles that re­duce the pres­sure on the feet and legs and help im­prove his per­for­mance. With PRO by his side, he can do much more and take the world by a stride. Our prod­ucts are sourced from global lead­ers in their prod­uct cat­e­gory. Com­bin­ing this with man­u­fac­tur­ing and de­sign ex­cel­lence we are able to bring prod­ucts which of­fer a so­lu­tion to all the prob­lems of our con­sumer and pro­vide not only com­fort but also con­fi­dence. We price our prod­ucts such that they are af­ford­able and are easy on the pocket.

“In our ease range of in­soles, we have a se­lec­tion of high­qual­ity ma­te­ri­als like Mem­ory Foam, La­tex Foam and Cot­ton Terry. Each ma­te­rial has its own di­verse fea­tures that pro­vide ease and com­fort to the feet through­out the day.”

Mo­ti­va­tion

In­dian con­sumers are be­com­ing more and more con­scious of their health, over­all well­ness and com­fort. In to­day’s hec­tic en­vi­ron­ment the roles and re­spon­si­bil­i­ties of our con­sumers have be­come com­plex and di­verse. Their life and work is chal­leng­ing and peo­ple are look­ing for so­lu­tions that can make life sim­pler or add some ease. They are in­volved in mul­ti­ple ac­tiv­i­ties that add to the strain that is put on the feet and legs, be it due to work or sport or ex­er­cis­ing. There is an in­creas­ing num­ber of foot-re­lated prob­lems in In­dia to­day and hence there is a huge need for In­soles in the mar­ket. We see a large need gap and de­mand for such prod­ucts in the mar­ket. This mo­ti­vated us to bring PRO In­soles range. It fur­ther helps the re­tail out­lets pro­vide a com­plete shoe shop­ping ex­pe­ri­ence to their pa­trons.

Chal­lenges

Lack of aware­ness on the ben­e­fits of wear­ing cus­tom­ized in­soles is one of the key chal­lenges. Wear­ing shoes that do not of­fer the best fit and com­fort can lead to se­ri­ous foot, leg and back prob­lems. Shoe re­tail­ers have not re­tailed in­soles un­like those in de­vel­oped coun­tries. How­ever, with a great range of prod­ucts, in-store pro­mo­tions and chan­nel part­ner train­ing we are get­ting an ex­tremely pos­i­tive re­sponse from the mar­ket.

Mar­ket Pres­ence

Cur­rently the brand is launched at top stores of Metro, Mochi and Re­liance Foot Prints and we have an over­whelm­ing re­sponse at these out­lets. All our clients and loyal cus­tomers have given us en­cour­age­ment to go pan In­dia. We are ty­ing up with new dis­tri­bu­tion part­ners in un­rep­re­sented ar­eas to ac­cel­er­ate the roll out.

High sales den­sity Fac­tors in In­dia

Grow­ing pro­fes­sion­al­ism, more women go­ing out to work, in­creas­ing pur­chas­ing power aid the will­ing­ness to spend on such prod­ucts. Chang­ing at­ti­tude to­wards sports for fit­ness cou­pled with in­creas­ing aware­ness of foot prob­lems is pro­vid­ing for the in­creased num­bers – in terms of con­sumers.

Pro­file of PRO’S typ­i­cal Con­sumer

Ma­jor share of our con­sumer base is ur­ban com­pris­ing both men and women within the age group of 25 – 44. Our con­sumers are hard work­ing and are life­style ori­ented. They are look­ing out for new age so­lu­tions that aid them in achiev­ing suc­cess in what­ever they pur­sue. They want to give their best per­for­mance at ev­ery­thing that they do and while do­ing so Com­fort is para­mount to them.

We see and in­creas­ing num­ber of peo­ple who are multi-task­ing and are go-get­ters, al­ways want to be ac­tive and be ready for any­thing that might come their way. They are con­stantly look­ing for prod­ucts and so­lu­tions that can ease their hec­tic lives.

Re­tail Strat­egy

Our ma­jor fo­cus will re­main dig­i­tal and in-store com­mu­ni­ca­tions. BTL ac­ti­va­tions and out­door are sec­ond in-line fol­lowed by print. We have a highly mo­ti­vat­ing sales train­ing pro­gram and our ser­vice lev­els to the re­tail­ers are sec­ond to none.

Most ex­cit­ing thing hap­pen­ing at MVSC

We are glad to an­nounce that our Brand web­site is now live and our brand is also ac­tive on So­cial me­dia Plat­forms like Face­book and In­sta­gram. It is very ex­cit­ing to en­gage with our cus­tomers and ed­u­cate them about Shoe care and In­soles. We would be en­gag­ing fur­ther with our clients on Youtube with a lot of in­ter­est­ing con­tent on Shoe care and In­soles.

Ke­tan Vyas, MD, MV Shoe­care

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