CSR | Lib­erty

Tak­ing Care of 3Es

Shoes & Accessories - - Contents -

With con­sumers be­com­ing ever more con­cerned about prod­uct ori­gin, how con­sis­tent is your ap­proach to­wards sus­tain­abil­ity in your busi­ness op­er­a­tion? As a so­cially re­spon­si­ble cor­po­rate cit­i­zen our em­pha­sis is on meet­ing needs of the present with­out jeop­ar­diz­ing the fu­ture. In fact we are fo­cus­ing on the is­sue of sus­tain­abil­ity by tak­ing care of the 3E’s namely en­vi­ron­ment, eq­uity and eco­nomics. One of the ma­jor steps we have taken is to use en­vi­ron­ment-friendly raw ma­te­ri­als like ar­ti­fi­cial leather that is Pu-based and Pvc-based for our prod­ucts. Even for our pack­ag­ing, we are us­ing re-cy­cled pa­per to help save trees. And that’s not all. Min­i­miz­ing the use of de­plet­ing nat­u­ral re­sources is the cor­ner­stone of our cor­po­rate pol­icy. We’ve also taken the ini­tia­tive to boost tree plan­ta­tion in a big way around all our man­u­fac­tur­ing units. To sum it up, our goal is to emerge as the trustees of fu­ture gen­er­a­tions and to leave the Earth much greener than we found it.

In In­dia, the need for cor­po­rate so­cial ini­tia­tives is quite essen­tial in ad­dress­ing a lot of so­cial is­sues. Given this, in what scale do you in­te­grate them to your over­all strat­egy?

So­cial con­scious­ness is in­grained in our busi­ness op­er­a­tions. Be­sides adopt­ing a ‘Green Earth Pol­icy’ as the ful­crum of our cor­po­rate ac­tiv­i­ties, we have laid the max­i­mum em­pha­sis on achiev­ing ‘Wa­ter Con­ser­va­tion’ and ‘En­ergy – Ef­fi­ciency’ in ev­ery­thing we do. In fact 2% of the net profit we make in the im­me­di­ately pre­ced­ing 3 fi­nan­cial years is spent on Cor­po­rate So­cial Ac­tiv­i­ties. Fur­ther, any sur­plus funds gen­er­ated out of our CSR projects is added to our CSR corpus.

Share with us some of the so­cial ini­tia­tives you have un­der­taken in the re­cent time.

Our so­cial ini­tia­tives in­clude: ▶ ▶ Ed­u­ca­tion for chil­dren ▶ ▶ Mon­e­tary con­tri­bu­tion to ed­u­ca­tional in­sti­tu­tions ▶ ▶ Skill de­vel­op­ment pro­grams for women, el­derly and

dif­fer­ently-abled ▶ Boost­ing ru­ral de­vel­op­ment by im­prov­ing ac­ces­si­bil­ity, san­i­ta­tion, power & drink­ing wa­ter avail­abil­ity, san­i­ta­tion and pre­ven­tive health­care ▶ ▶ Pro­mot­ing sports with spe­cial em­pha­sis on ru­ral sports ▶ ▶ Wel­fare for dif­fer­ently-abled ▶ ▶ Set­ting up pub­lic li­braries ▶ ▶ Re­duc­ing inequal­i­ties faced by so­cially and eco­nom­i­cally

chal­lenged groups ▶ ▶ Pro­tect­ing na­tional her­itage, art, cul­ture and hand­i­crafts ▶ ▶ Wel­fare of armed forces per­son­nel, war wid­ows and other

de­pen­dents

Were you able to achieve the in­tended tar­get of the ini­tia­tives?

Our CSR depart­ment mon­i­tors and pro­vides reg­u­lar re­ports to the CSR Com­mit­tee of the Board on achieve­ments of the year-to-date in terms of cov­er­age com­pared to tar­get. In case of any short­falls, the rea­sons are an­a­lyzed.

A monthly mon­i­tor­ing of tar­gets achieved is also un­der­taken.

How strong is the un­der­stand­ing of cor­po­rate so­cial ini­tia­tive in In­dia among the busi­ness com­mu­ni­ties?

To­day all cor­po­rate or­ga­ni­za­tions swear by CSR and seek to bur­nish their im­age by high­light­ing their CSR achieve­ments. It’s their way of re­pay­ing to the so­ci­ety a por­tion of what they take from it.

Our CSR depart­ment mon­i­tors and pro­vides reg­u­lar re­ports to the CSR Com­mit­tee of the Board on achieve­ments of the year-to-date in terms of cov­er­age com­pared to tar­get. In case of any short­falls, the rea­sons are an­a­lyzed.

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