Brand Watch | Poem Bags
Poem Bags Elegance is an Attitude
Tell us a bit about your brand, its area of operations and your journey so far. How did it originate. POEM was born in the year 2009 with a vision of redefining couture in the world of accessories. Through our designs, we wish to contribute to the effervescent vigor in the world of fashion. Our experience in the industry for over 20years gives us a deeper understanding of the customer demands helping us keep in toe with the professional standards which in turn deliver bespoke craftsmanship. How does your brand differentiate from its competition? We just don’t go and follow trends, we make things that make us and our clients happy. Hence the things we make have a utilitarian function to them.
What is your product strategy?
We design things which are very utilitarian and serves a purpose.we have positioned our brandin the minds of consumers to be “functional quality’. Total dedication, top quality materials and a clever mix of textures and styles are the keystones of POEM and reflected in all our collections. Taking its own unique creative concept as the base,poem bags are for urban, elegant and contemporary customers. Customers that are not only looking for the very latest trends, but are also loyal to our label and share our pride in its values. Massimo Dutti value: - Quality - Desirability - Functional - Elegant - Fashionable.
Who is your target audience?
We have differentiated our audience in two kinds. One who are looking for good products and the other would be those who have bought luxury brand bags and have developed a taste for good art. We do not sell just bags to our customers. Our bags are for anyone who has a good taste for art and an eye for aesthetics.
Whats your Emphasis been upon - craftsmanship or innovation?
Every collection has it’s own inspiration and integrity and to create this collection our focus is towards craftsmanship and innovation equally.
Your brand launches - Range & standard pricing
Our range starts from 5000 and goes upto 15000.
What is the scope of growth for Indian Footwear designers?
Footwear is an important part of fashion. They say clothes make a man, but one must remember that clothing is incomplete without proper footwear. Companies from different part of the globe are opening their ventures in India already. The growth of Indian footwear designers has increased gradually.
What’s your Overview of the accessories Industry from Raw material to finished Products?
The Indian clothing and fashion accessory market has grown manifold over the past few years and is swarming with a vast range and variety of products it offers in apparel accessories, like stoles, scarves, etc., as well as hard accessories like bags, wallets, fashion jewellery, time wear and eyewear. Bags and purses constitute an important category of the fashion accessories industry. India is among the top eight countries manufacturing and exporting bags and purses. Exposure to international markets through participation in trade fairs, etc. has helped Indian manufacturers to catch up and keep abreast with international fashion trends. Liberal import policies of the Indian government, have facilitated ready access to latest technology and materials available internationally.
Brand Strategy and International retail approach
Building a global brand requires more than just launching a web site that’s accessible from almost anywhere in the world. There are many more factors to it like Understanding
a customer’s behavior and positioning yourself as a brand properly. Just because consumers have certain buying preferences or habits in one culture, doesn’t mean that such preferences are universal. “It’s astonishing how many retailers haven’t made it because they haven’t studied how consumers shop.
Thought and target customer Thoughts on Retailing at pop up shows? How about expanding retail outlets ?
The pop-up store has become a go-to marketing strategy for retailers looking to extend the brand and introduce new products. We would love to retail and experience at pop up shows. Retail outlets ilocation is arguably the most significant factor to consider when building a pop-up shop. With very little time in the spotlight, pop-ups must be located in an area that will attract the right attention from targeted shoppers. By collecting and analyzing shopper data from online purchases. While it is critical to select a properly vetted model that fits the expansion strategy, many brands change the model over time to adapt to new circumstances.
Upcoming collections for the next few months
We are currently working on small leather collection. We are very soon coming up with cool go to accessories for both men and women.
Expansion plans of the brand
The long term strategy is to expand rapidly and to keep on increasing the presence in metros, Tier I cities and some Tier II cities. We are also looking into a few designer collaborations. We feel collaborations are a way wherein two creative people come together to create something fresh and new.
What’s the next billion dollar move from you?
We’re planning to explore the international market and collaborate with some multi designer stores and designers in Europe and other parts of the world.