Trade Event | De­sign­ers Fair ’18

3rd De­sign­ers Fair in Chen­nai

Shoes & Accessories - - Contents -

At most fairs in sev­eral coun­tries it is a com­mon prac­tice among de­sign­ers to present their de­sign col­lec­tions and projects which are pro­cured by in­di­vid­ual ex­porters on pay­ment ba­sis. How­ever, most In­dian ex­porters have to travel to at­tend these over­seas fairs to ex­pe­ri­ence such ex­po­sure. Un­der­scor­ing this short­age, Coun­cil for Leather Ex­ports(cle) de­cided to over­come this by cre­at­ing a plat­form called De­sign­ers Fair. The fair pro­vides a com­mon op­por­tu­nity to the over­seas as well as home-grown de­sign­ers to present their de­sign projects in In­dia to the In­dian man­u­fac­tur­ers of leather and leather prod­ucts.

De­sign, ap­par­ently, plays a vi­tal role in mar­ket pen­e­tra­tion of leather prod­ucts and footwear. A good de­sign sub­stan­tially in­creases the value of not only the prod­uct but also of the man­u­fac­turer or the brand con­cerned. Con­sid­er­ing the im­por­tance of de­sign de­vel­op­ment in mov­ing-up the value chain, long term agree­ment with for­eign de­sign­ers to cre­ate new de­signs for new mar­kets and train lo­cal de­sign­ers was in­cluded as one of the fun­da­men­tal ini­tia­tives for the leather sec­tor un­der the Make in In­dia pro­gramme.

Ac­cord­ingly, CLE, an au­ton­o­mous or­ga­ni­za­tion un­der Min­istry of Com­merce and In­dus­try, Govt. of In­dia, con­sti­tuted a Task Force on De­sign un­der the Chair­man­ship of Naresh Bhasin, Re­gional Chair­man (West), CLE to im­ple­ment var­i­ous de­sign de­vel­op­ment projects. As per the strat­egy for­mu­lated by the task force, CLE or­ga­nized the 1st edi­tion of De­sign­ers Fair dur­ing in 2016, from Fe­bru­ary 1-3, in Chen­nai. This was un­der Phase 1 of the Make in In­dia ini­tia­tive with the ob­jec­tive of help­ing In­dian com­pa­nies to meet pop­u­lar de­sign­ers in In­dia and also to en­able them to ex­plore the pos­si­bil­i­ties of not only procur­ing de­sign projects but also en­ter­ing into long term as­so­ci­a­tions for prod­uct de­vel­op­ment. The first two edi­tions of the fair ended on a highly suc­cess­ful note, with the dis­play of de­signs and pro­to­types of fa­mous de­sign­ers from In­dia and abroad. De­sign­ers from Italy, USA, Brazil, Rus­sia, Bel­gium, In­dia and In­dian de­sign in­sti­tutes in In­dia par­tic­i­pated in the events. As a re­sult, the fair has helped in cre­at­ing con­crete busi­ness re­la­tions be­tween over­seas de­sign­ers and In­dian com­pa­nies.

In the last edi­tion of De­sign­ers fair held in 2017, 34 over­seas de­sign­ers and 8 In­dian de­sign­ers and in­sti­tutes

have emerged as the two key ar­eas where the in­dus­try needs to make head­way, across all prod­uct seg­ments. Sub­stan­tial grant has been pro­vided by the Gov­ern­ment for de­vel­op­ment of com­mon in­fra­struc­tures like test­ing cen­ters, com­mon fa­cil­ity cen­ters, multi-skill de­vel­op­ment cen­ters etc., 14 such projects have been im­ple­mented or are un­der im­ple­men­ta­tion by CLE. The In­te­grated De­vel­op­ment of Leather Sec­tor (IDLS) im­ple­mented in XII Plan helped a lot in ca­pac­ity mod­ern­iza­tion as well as de­vel­op­ment of in­dus­tryspe­cific in­fra­struc­ture at the fac­tory level.

Ac­cord­ing to Naresh Bhasin, De­sign­ers Fair has achieved the ob­jec­tive of help­ing the man­u­fac­tur­ers and ex­porters in pro­vid­ing a plat­form, not only for buy­ing the re­quired de­signs but also in de­vel­op­ing long-term as­so­ci­a­tions with de­sign­ers in the area of prod­uct de­vel­op­ment. Men­tion may be made that the task force he has been lead­ing has been in­stru­men­tal in con­cep­tu­al­iz­ing the de­sign re­quire­ments of the In­dian leather in­dus­try and in tak­ing the de­ci­sion to or­ga­nize the fair.

De­sign de­vel­op­ment ini­tia­tives are aimed at not only the ex­porters but also at the man­u­fac­tur­ers who are cater­ing to the do­mes­tic mar­ket. In­dia has been able to main­tain its sta­tus as the fastest grow­ing econ­omy with a pro­jected GDP growth rate of 7.1% for 2016-17. In case of footwear, the per capita con­sump­tion is ex­pected to in­crease from the cur­rent 2 pairs to 4 pairs by 2020, which it­self ex­plains the im­mense scope for tap­ping the huge po­ten­tial in the do­mes­tic mar­ket. As the de­mand for more and more mid­dle and high-end prod­ucts is in­creas­ing in the do­mes­tic mar­ket, the need to take de­sign de­vel­op­ment se­ri­ously also arises. In such a con­text, tech­nol­ogy plays an essen­tial role. RO­MANS CAD/CAM So­lu­tions’ pres­ence at the De­sign­ers Fair last year high­lighted its sig­nif­i­cance.

CLE is the sin­gle largest and apex trade pro­mo­tion or­gan­i­sa­tion of the strong and rapidly grow­ing In­dian leather and leather prod­ucts in­dus­try. It is com­mit­ted to­wards the over­all de­vel­op­ment of the In­dian leather sec­tor and there­fore to achieve higher ex­port growth to en­hance In­dia’s share in global leather trade.

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