Brand Speaks | San Frissco

En­rich­ing the pas­sion for Fash­ion

Shoes & Accessories - - Contents -

Founded in 1993, now boast­ing of strong an­nual rev­enue, home­grown footwear brand San Frissco is one of the strong­est lead­ing names from In­dia’s footwear leather footwear man­u­fac­tur­ing hub, Agra. “When we com­menced our busi­ness, for long, the mar­ket knew us as a man­u­fac­turer,” its Man­ag­ing Di­rec­tor Kuldeep Singh ex­plains. “Our foot­print was very small. We had a very small line. In 2005, we launched our in-house brand.”

Since then, Kuldeep has moved up through mar­kets, cre­at­ing the brand’s pres­ence at na­tional level. He says the chal­lenge in its early days was that San Frissco wasn’t a well rec­og­nized name un­like some of those in the com­pe­ti­tion. “To­day, we’ve got two ma­jor man­u­fac­tur­ing plants. We have 4 lines churn­ing out thou­sands of pairs daily. A lot of trust has been earned in a short span of time.”

Kuldeep Singh, Di­rec­tor, San Frissco

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